Rediffusion Y&R bags digital mandate of Kingfisher Airlines

Kingfisher Airlines has handed over the responsibilities for all its digital brand communications to Rediffusion Y&R. The mandate includes Kingfisher Airlines, Kingfisher Express, Kingfisher Cargo, Kingfisher Elite, Force India and Club Force. The scope of work will include all digital marketing services such as online promotions and social media management, besides maintaining their respective websites. 

Commenting on this achievement, Nisha Singhania, executive vice president and Mumbai branch head, said, “It has always been our endeavor to provide complete marketing solutions to all our clients, and hence it is always heartening when an existing client awards us with more business. I think this win is a testimony of our understanding of the category and the work we’ve done so far. We look forward to more synergies between online and offline communication, that will help us deliver superior and seamless creative solutions for the client.”

Rachana Dharia, business head, digital, added, “We have great talent on board; the team here is already buzzing with ideas, and we hope to churn out work that will be the first of its kind in India." Ashutosh Karkhanis, creative head, digital, said, “You can look forward to some exciting digital work that’s both effective and award winning.”