Campaign India Team
Feb 08, 2011

Rediffusion Y&R bags digital mandate of Kingfisher Airlines

The agency will now handle all digital brand communications for Kingfisher businesses – Kingfisher Airlines, Kingfisher Express, Kingfisher Cargo and Kingfisher Elite.

Rediffusion Y&R bags digital mandate of Kingfisher Airlines

Kingfisher Airlines has handed over the responsibilities for all its digital brand communications to Rediffusion Y&R. The mandate includes Kingfisher Airlines, Kingfisher Express, Kingfisher Cargo, Kingfisher Elite, Force India and Club Force. The scope of work will include all digital marketing services such as online promotions and social media management, besides maintaining their respective websites. 

Commenting on this achievement, Nisha Singhania, executive vice president and Mumbai branch head, said, “It has always been our endeavor to provide complete marketing solutions to all our clients, and hence it is always heartening when an existing client awards us with more business. I think this win is a testimony of our understanding of the category and the work we’ve done so far. We look forward to more synergies between online and offline communication, that will help us deliver superior and seamless creative solutions for the client.”

Rachana Dharia, business head, digital, added, “We have great talent on board; the team here is already buzzing with ideas, and we hope to churn out work that will be the first of its kind in India." Ashutosh Karkhanis, creative head, digital, said, “You can look forward to some exciting digital work that’s both effective and award winning.”

Source:
Campaign India

Related Articles

Just Published

54 minutes ago

Havas Media Group rolls out social equity private ...

The ad targeting program will work with BIPOC and LGTBQ+-owned media businesses and is believed to be the first of its kind.

5 hours ago

Combiflam gets the clarity of thought back

Watch the film conceptualised by Ogilvy here

5 hours ago

Premier League advertising increases as Bundesliga ...

Per game advertising increases to more than 11 minutes for the England's top division while Germany sees a dip down to five minutes

5 hours ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India