Rediffusion DY&R bags Simplify Deccan biz

Rediffusion DY&R has won the creative account of Simplifly Deccan, the entity created with the merger of Kingfisher Airlines and Deccan Airlines. The account size is estimated to be about Rs 40 crore according to industry sources.
 

The team working on the account would include Neville Medhora as business head and Tony Pereira, Saurabh Karandikar as creative heads. Nisha Singhania, EVP, Rediffusion DY&R Mumbai, said, “Simplyfly Deccan is going to be a fantastic brand to build and work on. We’ve had some great ideas on it and it was a happy occasion to find that Kingfisher was in consent with the vision we had for the brand. This win is a great enhancement to our portfolio and we look forward to some excellent work on it.”

Mahesh Chauhan, president, Rediffusion DY&R said “We are delighted to get on board Simplifly Deccan and be a part of the team that helps it soar greater heights.”