Campaign India Team
Jun 03, 2008

Rediffusion DY&R bags Simplify Deccan biz

Rediffusion DY&R has won the creative account of Simplifly Deccan, the entity created with the merger of Kingfisher Airlines and Deccan Airlines. The account size is estimated to be about Rs 40 crore according to industry sources.  

Rediffusion DY&R bags Simplify Deccan biz

Rediffusion DY&R has won the creative account of Simplifly Deccan, the entity created with the merger of Kingfisher Airlines and Deccan Airlines. The account size is estimated to be about Rs 40 crore according to industry sources.
 

The team working on the account would include Neville Medhora as business head and Tony Pereira, Saurabh Karandikar as creative heads. Nisha Singhania, EVP, Rediffusion DY&R Mumbai, said, “Simplyfly Deccan is going to be a fantastic brand to build and work on. We’ve had some great ideas on it and it was a happy occasion to find that Kingfisher was in consent with the vision we had for the brand. This win is a great enhancement to our portfolio and we look forward to some excellent work on it.”

Mahesh Chauhan, president, Rediffusion DY&R said “We are delighted to get on board Simplifly Deccan and be a part of the team that helps it soar greater heights.”


 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Opinion: The power of UX experience to influence ...

The author has put forward strategic guidelines that can potentially impact the overall user experience of an e-commerce website

1 day ago

Eno makes a southern case to put acidity in its place

Watch the film conceptualised by Grey Group India here

1 day ago

Bajaj Finserv warns against online banking scams

Watch the film conceptualised by Social Panga

1 day ago

Performance, success aren’t down to being quiet; ...

At an IAA Masterclass event, the consultant spoke about the role of brands in various sectors, their relationship with finance and how advertising will retain its importance for times to come