Viacom 18 has appointed Rediffusion DY&R to handle the creative duties of their soon to be launched Hindi general entertainment channel, Colors.. The agency won the account without any pitch, based on the initial design work they did for Viacom 18. "We are very pleased with the work Mahesh (Chauhan) and his team has done for us," said Rajesh Kamat, CEO, Colors. “The agency’s creative head, Sagar Mahabaleshwar, was a part of the KBC launch team and we hope to gain from his experience in the space, ” Kamat added.
