Campaign India Team
Jun 14, 2010

RED FM appoints LINOpinion for PR mandate

LINOpinion has been appointed by RED FM as its communications partner after a multi agency pitch. The agency will be responsible for reinforcing Red FM’s core proposition of being the Station for Expression for the common man.

RED FM appoints LINOpinion for PR mandate

LINOpinion has been appointed by RED FM as its communications partner after a multi agency pitch. The agency will be responsible for reinforcing Red FM’s core proposition of being the Station for Expression for the common man.

 
On the engagement of LINOpinion, an official spokesperson from Red FM says, “Several reputed agencies were invited to pitch and we graded them on various parameters that included a thorough understanding of the entertainment sector, strength and credibility, and LINOpinion emerged as our agency of choice. Given the nature of Red FM’s business, it was crucial to select an agency which believes in our philosophy and attitude of the brand and has the depth to handle the full suite activities across our entire network.”
 
Ameer Ismail, executive director, LINOpinion said on the development, "We are delighted to be working with an established brand like Red FM and this adds to our strong portfolio of brands. We are directing our synergies towards building a strong communications campaign and are confident of delivering the best.”
 

 

Source:
Campaign India