“Real-time consumer feedback is worth gold for brands:” Atherton

For Julie Atherton, worldwide director – digital practice, Hill & Knowlton, the fact that social media gives real-time consumer feedback to brands should be the single most important motivating factor for marketers to look at engaging with social media.  “What is valuable about social media is that here people make a choice to engage with the brand. That’s a great personal connection and I think it’s worth gold for brands.