REA India appoints Kapil Goswami as chief growth and marketing officer

REA India, the parent company of Housing.com, has announced the appointment of Kapil Goswami as chief growth and marketing officer. Based at the company’s Gurgaon office, Goswami will be responsible for driving growth, marketing strategy and consumer engagement across the business. He will join the REA India executive leadership team and report directly to Praveen Sharma, ceo.

REA India operates in India’s PropTech sector and is the parent organisation of Housing.com, positioned as India’s No. 1 real estate app. Goswami’s appointment reflects the company’s focus on strengthening its leadership bench as it looks to scale its platforms and deepen engagement with home buyers, sellers and renters across markets.

Goswami brings more than 20 years of experience in building and scaling consumer-facing businesses across fintech, e-commerce, entertainment and technology. His career spans both high-growth startups and large global organisations, with a consistent focus on consumer growth, marketing effectiveness and business strategy.

Prior to joining REA India, Goswami was associated with Paytm, where he led consumer growth for the Paytm app. In addition, he served as chief business officer for Paytm Movies. In these roles, he was responsible for driving large-scale user acquisition, strengthening monetisation strategies and delivering profitable growth. His work at Paytm covered Tier 1, Tier 2 and Tier 3 markets, operating within one of India’s most competitive consumer ecosystems.

Before Paytm, Goswami spent over a decade at Google, where he held multiple leadership roles across the Asia Pacific region. His responsibilities included heading marketing analytics and attribution, as well as leading search sales strategy and operations across more than 15 diverse markets. During this period, he worked closely with cross-functional teams to apply data-driven insights to marketing and sales decision-making.

Across his career, Goswami has built and led high-performing teams, managed significant P&L responsibilities and supported the launch of new products and business lines. His experience combines strategic planning with execution, underpinned by the use of analytics and consumer insights to deliver sustainable growth.

Commenting on the appointment, Praveen Sharma said, “We are thrilled to welcome Kapil to our leadership team. His deep expertise in consumer growth, marketing, and business strategy, combined with his track record of scaling high-performing teams, aligns perfectly with our ambition to deliver unmatched experiences to home seekers and sellers. Kapil’s leadership will be instrumental in driving growth and strengthening Housing.com’s market position across India.”

Goswami said, “It is an exciting opportunity to join REA India at this pivotal stage of growth. The real estate sector is rapidly evolving, and Housing.com is uniquely positioned to transform the home buying, selling, and renting experience through innovative growth strategies. I look forward to leveraging my experience to drive consumer engagement, build strong marketing capabilities, and unlock new avenues of growth across India.”

The appointment is seen as a key milestone in REA India’s growth journey. With Goswami’s experience in leading consumer-focused businesses and scaling operations, the company aims to accelerate its growth agenda and reinforce its position within India’s digital real estate ecosystem.