Multi-brand loyalty programme company, Payback India has announced the appointment of Ramakant Khandelwal as its new chief marketing officer (CMO). Khandelwal will drive the growing business operations of Payback in the Indian market.
Khandelwal has been with Payback since 2010, as part of the core management team. Prior to this role, he has served across various roles in partner management and acquisitions. He will be leading the company’s marketing strategies, including customer engagement, brand visibility, creative, content, digital and product marketing in addition to managing P&L responsibilities for digital and performance marketing verticals. He has 18 years of experience in sales and marketing roles across industries and believes in creating incremental value for customers at every touch point through smart innovation.
His previous stints were with ICICI Bank & Eveready Industries where he played an instrumental role in driving customer engagement & strategic partnerships for the respective companies. He holds a Bachelor’s degree in Engineering from IIT Roorkee and an MBA degree from MDI, Gurgaon.
Speaking on his new role, Khandelwal said, “We have built an impressive digital platform and my aim is to leverage our large base of customers, their purchase preferences and contextual communication opportunities to deliver unmatched ROI for our business."
Gautam Kaushik, CEO, Payback India said, “I am delighted to have Ramakant take on this new responsibility. As a company veteran, he brings with him a deep understanding of the business having worked across diverse portfolios."