Radio City 91.1FM has launched www.radiorocks.in, a portal that aims to position itself as a one-stop resource guide on the radio industry. The site will have documented research on the radio sector and case studies on the effectiveness of radio as a medium.
The site will focus on how radio makes a difference to the advertising industry and to the universe of media planners. A section called 'Radio Guru' attempts to play the role of consultant for any queries related to the radio industry.
According to Apurva Purohit, CEO, Radio City 91.1FM, many marketers are still unaware of what radio can really do for their brands. "At this juncture we at Radio City have taken the lead to evangelize the medium. www.radiorocks.in only takes forward our concerted effort of showcasing the USP of radio to the advertiser and to the creative and planning fraternity, demonstrating the power of the medium and how it can be creatively and innovatively leveraged to their advantage," she said.
She added, "www.radiorocks.in is a stepping stone in a series of activities planned by Radio City on evangelising radio. While we will keep adding to the meaningful interactivity and engagement on this website, we have a lot more set to roll on this front which we will announce shortly."