Marketing In-Depth
Arati Rao
Jan 27, 2012

Q&A: Samar Singh Sheikhawat

An interview with the senior vice president, marketing, United Breweries Limited, in which he talks about the Kingfisher brands (including the new one Kingfisher Red), the upcoming IPL, the Heineken India campaign, and how the company looks at digital as a vertical by itself

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Akasa Air puts ground crew in the spotlight

1 Akasa Air puts ground crew in the spotlight

AI’s double-click: More speed, less soul?

2 AI’s double-click: More speed, less soul?

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

3 The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

Dentsu appoints bankers to seek buyers for international business

4 Dentsu appoints bankers to seek buyers for international business

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

6 Microdramas test India’s appetite for stories in 120 seconds

Festive ad rush puts Amazon’s new tools to test

7 Festive ad rush puts Amazon’s new tools to test

GST simplification raises stakes for festive marketers

8 GST simplification raises stakes for festive marketers

Publicis CEO Arthur Sadoun shoots down suggestions about a large-scale acquisition

9 Publicis CEO Arthur Sadoun shoots down suggestions about a large-scale acquisition

Adobe launches ad making tool for small businesses

10 Adobe launches ad making tool for small businesses

Related Articles

Vikram Bahl joins United Breweries
Marketing
Jan 18, 2023
Campaign India Team

Vikram Bahl joins United Breweries

Goafest 2016: 'Very few of us are like Steve Jobs and Apple' - Samar Singh Sheikhawat
Advertising
Apr 08, 2016
Raahil Chopra

Goafest 2016: 'Very few of us are like Steve Jobs ...

W + K Delhi and Mindshare appointed for Heineken
Advertising
Aug 30, 2011
Campaign India Team

W + K Delhi and Mindshare appointed for Heineken

Battle of the Brands: Bira91 vs Kingfisher
Digital
Oct 12, 2020
Campaign India Team

Battle of the Brands: Bira91 vs Kingfisher

Just Published

India’s consumers redraw the map of aspiration
Advertising
19 hours ago
Vinita Bhatia

India’s consumers redraw the map of aspiration

Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.

WPP boss Cindy Rose awarded $6.1 million in shares to compensate for leaving old employer
Advertising
22 hours ago
Will Green

WPP boss Cindy Rose awarded $6.1 million in shares ...

Shares will vest over five-year period.

Clarity cuts through advertising’s noise
Opinion
23 hours ago
Gayatri Rana

Clarity cuts through advertising’s noise

As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.

Indian consumers push food brands toward health, tech and sustainability
In-Depth
1 day ago
Campaign India Team

Indian consumers push food brands toward health, ...

While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.