Marketing In-Depth
Arati Rao
Jan 27, 2012

Q&A: Samar Singh Sheikhawat

An interview with the senior vice president, marketing, United Breweries Limited, in which he talks about the Kingfisher brands (including the new one Kingfisher Red), the upcoming IPL, the Heineken India campaign, and how the company looks at digital as a vertical by itself

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