Sara Spary
Oct 27, 2015

Pussy Galore, Honey Ryder, Octopussy... KitKat urges Bond to take a break

KitKat has rolled out a tactical outdoor ad series urging James Bond to take a break from his extensive history of romantic (and somewhat dangerous) love affairs, as Spectre is released on 26 October

Pussy Galore, Honey Ryder, Octopussy... KitKat urges Bond to take a break
Listing his ever-stretching register of love interests, the Nestle owned chocolate brand urges: "Time to take a break, James?".
 
Alex Ball from agency JWT, which produced the campaign, said:  "KitKat felt it only right to offer one of the world’s longest serving spies a little break from the arduous and often physically exhausting tasks he is forced to undertake for Queen and country."
 
Credits:
 
Brand: KitKat
Client: Lisa May, Nestle UK head of marketing
Agency: J. Walter Thompson London
Creatives: Russell Ramsey, Dave Dye, Alex Ball, Ronnie Vlcek
 
(This article was first published on marketingmagazine.co.uk)
 
Source:
Campaign India

Related Articles

Just Published

20 hours ago

Arthur Sadoun on ‘massively increasing gap’ on ...

Publicis CEO spoke to Campaign at Q2 results.

22 hours ago

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

23 hours ago

Dentsu Lab in India trades innovation theatre for ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.

1 day ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.