Sara Spary
Oct 27, 2015

Pussy Galore, Honey Ryder, Octopussy... KitKat urges Bond to take a break

KitKat has rolled out a tactical outdoor ad series urging James Bond to take a break from his extensive history of romantic (and somewhat dangerous) love affairs, as Spectre is released on 26 October

Pussy Galore, Honey Ryder, Octopussy... KitKat urges Bond to take a break
Listing his ever-stretching register of love interests, the Nestle owned chocolate brand urges: "Time to take a break, James?".
 
Alex Ball from agency JWT, which produced the campaign, said:  "KitKat felt it only right to offer one of the world’s longest serving spies a little break from the arduous and often physically exhausting tasks he is forced to undertake for Queen and country."
 
Credits:
 
Brand: KitKat
Client: Lisa May, Nestle UK head of marketing
Agency: J. Walter Thompson London
Creatives: Russell Ramsey, Dave Dye, Alex Ball, Ronnie Vlcek
 
(This article was first published on marketingmagazine.co.uk)
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

2 days ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

2 days ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

2 days ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.