Sara Spary
Dec 14, 2015

MMGB: KitKat encourages people to take a break with blank TV ad

Watch the ad film conceputalised by JWT London here

KitKat has developed a blank, audio-only spot free from 'celebrities selling Christmas turkeys' to encourage people to take a break amid the barrage of festive ads.
Featuring "absolutely nothing" the ad, which debuts on TV this weekend, shows 30' of a completely white set with just a voiceover.
The voiceover promises the spot will feature no celebrities selling turkeys, no make-believe families around the Christmas table and no people dancing in supermarkets with silly Christmas hats. 
It does manage to squeeze in one little brand push though - 'have a break, have a KitKat', it encourages.
Brand: KitKat
Client: Haseeb Rahman, business unit head, Biscuits (Nestle)
Agency: JWT
Creatives: Russell Ramsey, Ryan Lawson, Andy Smith


Campaign India

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