Sara Spary
Dec 14, 2015

MMGB: KitKat encourages people to take a break with blank TV ad

Watch the ad film conceputalised by JWT London here

KitKat has developed a blank, audio-only spot free from 'celebrities selling Christmas turkeys' to encourage people to take a break amid the barrage of festive ads.
 
Featuring "absolutely nothing" the ad, which debuts on TV this weekend, shows 30' of a completely white set with just a voiceover.
 
The voiceover promises the spot will feature no celebrities selling turkeys, no make-believe families around the Christmas table and no people dancing in supermarkets with silly Christmas hats. 
 
It does manage to squeeze in one little brand push though - 'have a break, have a KitKat', it encourages.
 
Credits:
 
Brand: KitKat
 
Client: Haseeb Rahman, business unit head, Biscuits (Nestle)
 
Agency: JWT
 
Creatives: Russell Ramsey, Ryan Lawson, Andy Smith

 

Source:
Campaign India

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