Campaign India Team
May 24, 2021

Pure Nutrition assigns digital duties to Tonic Worldwide

Win comes post a multi-agency pitch

Pure Nutrition assigns digital duties to Tonic Worldwide
Tonic Worldwide has bagged the integrated digital mandate for global nutraceutical brand Pure Nutrition. The win comes following a multi-agency pitch. As part of the mandate, the agency will manage Pure’s social media, paid media, website development and SEO duties.
Sushil Khaitan, CEO and director, Pure Nutrition, said, “In today’s world it is of vital importance for businesses and brands of all kinds to have an effective online presence and stay relevant. Pure Nutrition’s prime forte lies in enhancing the complete well-being and quality of life of its customers through its natural supplements. With this association, we are looking forward to exploring new avenues and serving our consumer base better. Encouraging conversations with our consumers in the digital space, keep them engaged and create a strong relationship with them digitally will be the primary goals of this partnership. We look forward to everything that the digital space has to offer and hence work towards our consumers more effectively.”
Chetan Asher, co-founder and CEO, Tonic Worldwide said, “Pure Nutrition wants to create a strong impact in the domain of health and nutrition and we are delighted to partner with a brand that focuses on this realm in times like these. With our strategic and creative strengths, we look forward to building the brand on digital platforms.” 
Campaign India

Related Articles

Just Published

6 hours ago

BJP leads online political ad space with INR 19.1 ...

The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.

6 hours ago

Bisleri India on the hunt for a new creative partner

The pitch is currently underway via the brand's Mumbai office.

8 hours ago

Amazon layoffs impact APAC adtech and media leaders

The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.

8 hours ago

Advertisers are not fully prepared for the demise ...

The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.