PubMatic, a marketing automation software company for publishers, has announced the appointment of Sudipto Das as country manager for India.
In the newly created role, Das will be responsible for leading PubMatic sales in India. He will be based in New Delhi and report to Jason Barnes, VP, Apac, PubMatic.
In his last assignment, Das was the head of video, strategy and monetisation at NDTV Convergence.
“We are confident that his experience and track record for complex deliveries will put him in a great position to continue to build on our growth strategy for India,” said Barnes.
Das said, “I am very proud to join PubMatic at such a pivotal moment in the Indian market. Programmatic buying is still evolving in India, but with multiple publishers seeing significant traffic coming from mobile, we are in an ideal position to be leaders in the evolving programmatic space. PubMatic addresses the publisher’s need to keep pace with innovation and change, giving them the marketing automation tools they need and the ability to scale their business.”
Prior to NDTV Convergence, Das has worked with LinkedIn India, Yahoo! India and ESPN Software India.
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