Campaign India Team
Aug 22, 2016

Publicis Worldwide bags SonyLIV’s creative duties

Account won post multi-agency pitch

Publicis Worldwide bags SonyLIV’s creative duties
Sony Pictures Networks has appointed Publicis Worldwide to handle the creative duties of its digital entertainment platform SonyLIV. The account was won following a multi-agency pitch. Publicis' Mumbai office will handle the account.
 
Uday Sodhi, executive vice president and head, digital business, Sony Pictures Networks India, said, "During the last three years, a lot of effort has gone behind building brand SonyLIV. In Publicis we saw the right creative partner who could help us with their strategic insights. With their expertise we hope to drive impactful campaigns and create meaningful conversations around our brand."
 
Paritosh Srivastava, COO, Publicis Ambience, said, “We are excited and proud to be associated with a brand like SonyLIV. In this digital era, with the growing audience, video-on-demand is the future of entertainment. SonyLIV has been one of the early entrants in the OTT space and we aim to cohesively work with the brand team to realise the grand ambitions.”
 
Havas Worldwide had worked on the launch campaign of Sony Liv. 
Source:
Campaign India

Related Articles

Just Published

8 hours ago

Instagram to begin testing Reels ads in India

To also conduct reels ad trials in Brazil, Germany and Australia

13 hours ago

Will work from home last forever?

Industry honchos throw light on the impact of the work from home culture, and the possible repercussions of a longer lockdown on employees and businesses

13 hours ago

More than half of Instagram influencers 'engaged in ...

Also, 45% of Instagram accounts are fake, according to a new study by HypeAuditor

13 hours ago

WPP’s Mark Read calls for 'collaborative effort' on ...

Holding company used Earth Day as platform to make announcement on commitments