Sony Pictures Networks has appointed Publicis Worldwide to handle the creative duties of its digital entertainment platform SonyLIV. The account was won following a multi-agency pitch. Publicis' Mumbai office will handle the account.
Uday Sodhi, executive vice president and head, digital business, Sony Pictures Networks India, said, "During the last three years, a lot of effort has gone behind building brand SonyLIV. In Publicis we saw the right creative partner who could help us with their strategic insights. With their expertise we hope to drive impactful campaigns and create meaningful conversations around our brand."
Paritosh Srivastava, COO, Publicis Ambience, said, “We are excited and proud to be associated with a brand like SonyLIV. In this digital era, with the growing audience, video-on-demand is the future of entertainment. SonyLIV has been one of the early entrants in the OTT space and we aim to cohesively work with the brand team to realise the grand ambitions.”