Campaign India Team
Feb 19, 2018

Publicis to handle digital for ZEE5

The account was won post a multi-agency pitch

Publicis to handle digital for ZEE5
ZEE5 has appointed Publicis Media to handle it s digital duties. The account was won post a multi-agency pitch. 
 
Archana Anand, digital head, ZEE5 India, said, “ZEE5’s language focus makes it strongly relevant to people across the length and breadth of India. We were therefore looking for a partner that could bring in the necessary digital marketing solutions and deep consumer insights to help take us across markets and quickly establish ZEE5 as the go-to digital destination for language content. Publicis has strong credentials and experience in digital marketing and understands the changing milieu of the digital and entertainment business.”
 
Tanmay Mohanty, group CEO, Zenith, said “The OTT segment in India is poised for exponential growth and requires specialist expertise trained to navigate this new and emerging area. We look forward to making ZEE5 a powerful business.”
 
Also read:
 

 

Source:
Campaign India

Related Articles

Just Published

Premium
Images from the IAA Olive Crown Awards 2019
Premium
2 days ago

Images from the IAA Olive Crown Awards 2019

Here are images from the only advertising awards that honours brands that promote sustainability

Premium
McDonald's takes away your right to choose
Premium
2 days ago

McDonald's takes away your right to choose

As an initiative to encourage more and more people to vote, McDonald's took up a unique activation on Election Day in Hyderabad

Premium
Wunderman Thompson and The Social Street sweep the IAA Olive Crown Awards 2019
Premium
2 days ago

Wunderman Thompson and The Social Street sweep the ...

Wunderman Thompson also bagged the campaign of the year title

Premium
Ajay Row joins DAN Consult
Premium
2 days ago

Ajay Row joins DAN Consult

He will be based out of Mumbai