ZEEL has appointed the media duties for its to be launched digital entertainment platform, ZEE5 to Carat. The agency won the account post a multi-agency pitch. The mandate includes media planning and buying. Carat's Mumbai office will manage the account. Suman Pal, senior business director, Carat will be heading the account.
Archana Anand, digital head, ZEE5 India, said: “We are delighted to have Carat on board as our media partner. We were keen to collaborate with an agency that understands our business and has the expertise to help us drive huge efficiencies into our media planning and buying, and Carat had excellent credentials on this front.”
Rajni Menon, CEO (India), Carat Media, said: “ZEE5 has been in the news for some time and we are extremely excited about bagging the account. The platform offers viewers an extremely innovative viewing experience and we will adopt an equally innovative and consistent approach to ensure that their digital platform gains a strong foothold among their audiences. With the DAN group’s integrated approach and capabilities of delivering end-to-end solutions, we are confident of establishing a strong connect with the digital consumers of India.”
ZEE5's offerings will include originals, movies and live TV.