Campaign India Team
Feb 13, 2018

ZEE5 assigns media duties to Carat

The account was won post a multi-agency pitch

ZEE5 assigns media duties to Carat
ZEEL has appointed the media duties for its to be launched digital entertainment platform, ZEE5 to Carat. The agency won the account post a multi-agency pitch. The mandate includes media planning and buying. Carat's Mumbai office will manage the account. Suman Pal, senior business director, Carat will be heading the account. 
 
Archana Anand, digital head, ZEE5 India, said: “We are delighted to have Carat on board as our media partner. We were keen to collaborate with an agency that understands our business and has the expertise to help us drive huge efficiencies into our media planning and buying, and Carat had excellent credentials on this front.”
 
Rajni Menon, CEO (India), Carat Media, said: “ZEE5 has been in the news for some time and we are extremely excited about bagging the account. The platform offers viewers an extremely innovative viewing experience and we will adopt an equally innovative and consistent approach to ensure that their digital platform gains a strong foothold among their audiences. With the DAN group’s integrated approach and capabilities of delivering end-to-end solutions, we are confident of establishing a strong connect with the digital consumers of India.”
 
ZEE5's offerings will include originals, movies and live TV. 
 
Source:
Campaign India

Related Articles

Just Published

Premium
TikTok, Helo assures the Indian Government of collaboration
Premium
13 hours ago

TikTok, Helo assures the Indian Government of ...

ByteDance, the Chinese company that owns TikTok and Helo responds to reports that the Government of India had sent a notice with a questionnaire. Failure to answer this by 22 July could lead to a ban

Premium
Times Network announces elevations
Premium
14 hours ago

Times Network announces elevations

Jagdish Mulchandani, Nikhil Gandhi, Shouneel Charles and Vivek Srivastava given new mandates

Premium
Publicis Groupe announces APAC CCO
Premium
15 hours ago

Publicis Groupe announces APAC CCO

New client-officer role to be taken on by current SEA CEO Nicolas Menat.

Premium
Ford Figo adds a verse gear to perk up auto sales
Premium
1 day ago

Ford Figo adds a verse gear to perk up auto sales

Watch the video conceptualised by Word Of Mouth Media and the communications team of Ford here