Publicis Groupe has announced the launch of PubHub, a bespoke marketing transformation solution offering capabilities across data, content, technology, production, and commerce.
PubHub will be led by Rajesh Ghatge, CEO, Indigo Consulting, who has been given the additional mandate of chief growth officer, Publicis Groupe India.
Anupriya Acharya, South Asia CEO, Publicis Groupe, said, “Today, the demand for scaled marketing transformation solutions is growing exponentially – on the back of accelerated adoption of digital and tech. For Publicis Groupe, India has emerged as a massive capability centre for digital and tech-led deep expertise across contemporary and innovative marketing and business transformation solutions. Large mandates across global and national brands are being managed across the Groupe in India. The launch of PubHub is timely and apt. With an intrinsic model to scale fast, it has been designed to be agile and responsive, while leveraging our proficiency and vast experience across the creative, technology and media competencies.”
Ghatge said, “As a client organisation, the choices of agency partners, consulting partners, tools and technologies are immense. These choices are giving rise to one big challenge – that of being able to weave together the right components of creative, data and technology to effectively win in the platform world. Moreover, reclaiming growth has become the number one priority for most enterprises in a dramatically changed world. In this added mandate, I am looking forward to leveraging our diverse capabilities and experience to create repeatable and scalable solutions for our clients via PubHub, and fuel significant growth for them.”