PR Awards 2022: MSL India and Godrej Industries take the top honours

Godrej & Boyce wins the only Grand Prix; other Gold winners include On Purpose (five), Adfactors PR (two), Media Mantra (two), Weber Shandwick (two), Genesis BCW, Kaizzen and Ketchum Sampark

Oct 18, 2022 10:07:00 PM | Article | Campaign India Team Share -

Winners of the 2022 edition of the PR Awards were announced through an event in Mumbai on 18 October.

Godrej Industries won the client of the year, with a total of 13 wins. The metal tally included three Gold, nine Silver and a Bronze.

In the ‘Campaign’ category, Godrej Industries won Gold for its entry titled ‘Taking on the Menace of Illegal Mosquito Repellent Incense Sticks’ for Goodknight Jumbo Fast Card.

The other Gold wins were in the ‘People’ category. Sujit Patil won the ‘PR Professional of the Year (Corp Comm)’ and Godrej Industries won the ‘Team of the Year (Corp Comm)’.

MSL India was the ‘agency of the year’ with a total of 13 wins. The Gold wins were for Whisper’s ‘The Missing Chapter | #KeepGirlsInSchool’ and Amazon India’s ‘#DeliverThanks’. The agency also won seven Silver and four Bronze awards.

Godrej & Boyce bagged the only Grand Prix on the night. This was for the entry titled ‘Making Space for Wellness’ for Godrej Interio.

On Purpose won a total of five Gold awards. All of them were in the ‘People’ category.

Dhun Chhokar won the ‘PR Professional of the Year (Agency)’. Apurva Desai won ‘Young PR Professional of the Year (Agency)’. The agency also bagged the ‘Best Culture of the Year’, ‘Diversity & Inclusion Company of the Year’ and ‘Team of the Year (Agency)’.

Weber Shandwick won two Gold. The wins were for ‘Son Rise: Rallying men & boys to create a unified and bold force against gender-based violence’ for Vibha Bakshi, Vedanta Aluminium’s ‘Hard Hat Challenge’.

Media Mantra won two Gold. One was for Pure EV's (Crisis Management Pure EV) and the other was for Agency Head of The Year, which went to Udit Pathak. The agency also bagged a Silver and two Bronze.

Adfactors won a total of 10 awards. The tally consisted of two Gold and Silver, and six Bronze awards. The Gold wins were for Tata Power’s ‘Act For Mahseer - A 5-decade-old biodiversity initiative’ and ABP Network’s ‘#ABPIdeasofIndia’.

Other Gold winners on the night included:

Dell Technologies (Corp Comm Head of the Year)
Genesis BCW (IndiGo: Making a 6E Recovery)
Kaizzen (Purusharth Gautam - Young PR Professional of the Year – Agency)
Ketchum Sampark (Ariel share the load 5)
Discovery India’s ‘Legends of the Ramayana'

The jury for this year's awards consisted of:

Charu Raizada, vice president - corporate communications, MarketsandMarkets
Humsa Dhir, SVP and head, PR and corporate communications, Sony Pictures Networks
Janet Arole, AVP and head - corporate communications, Aditya Birla Fashion and Retail
Meghna Ramchandani, director - marketing communications, Grant Thornton
Neha Singhvi, director - reputation management and brand communication, Games24x7
Ophira Bhatia, senior director, India and lead, Asia Pacific, Middle East and Africa (AMEA), corporate and government affairs, Mondelez International
Pooja Sabharwal, VP - communications, Dream Sports
Pooja Trehan, AVP - communications and public policy, Sugarbox Networks
Pushpendra Dhansoia, head - corporate communications, Somaiya Group
Shetanshu Dikshit, lead - digital communications, Pernod Ricard India
Sujit Patil, VP and head - corporate brand and communications, Godrej Industries and Associate Companies
Sukanya Chakraborty, chief communications officer, VFS Global

Full winners here:

Entry Category	Entrant Company	Title	Brand	Metal

Arts, Entertainment & Media	Prime Video	Modern Love Mumbai	Prime Video India	Bronze
Automotive and Transportation	Six Degrees BCW	AtherFire	Ather Energy	Bronze
Automotive and Transportation	Media Mantra	Easing logistic with Nimbus Post	NimbusPost	Silver
B2B	Value 360 Communications	Digitizing the blue food value-chain from ‘POND to PLATE’	Aquaconnect	Bronze
Best Use of Analytics	Adfactors PR	LEADing towards School EdTech	LEAD	Bronze
Best Use of Broadcast/Video	Godrej Industries	Bharat Hoga Kamyaab	Godrej Masterbrand	Silver
Best Use of Broadcast/Video	20:20 MSL (MSL India)	The Missing Chapter \| #KeepGirlsInSchool	Whisper	Silver
Best use of Content	20:20 MSL (MSL India)	#TouchOfCare 3.0 - Care Lives On	Vicks	Bronze
Best use of Content	20:20 MSL (MSL India)	The Missing Chapter \| #KeepGirlsInSchool	Whisper	Gold
Best use of Content	Godrej Industries	Godrej Food Trends Report	Godrej Industries	Silver
Best Use of Digital	Genesis BCW	ENO: Plateful of Laughs	ENO	Bronze
Best Use of Digital	Godrej Industries	Vada Pav Cha Raja (The King of Vada Pav)	Godrej Veg Oils	Silver
Best Use of Social Media	Organic by MSL (MSL India)	Global AYUSH Investment & Innovation Summit 2022	Ministry of Ayush	Bronze
Best Use of Social Media	Sanofi India	#100InsulinStories campaign	Sanofi India	Bronze
Best Use of Social Media	MSL India	Dove #HarBodyKoPyarKaHaq	Dove	Silver
Best Use of Virtual Platforms B2C	Godrej Industries	Enriching lives with #TheGoodnessOfLifestyle	Godrej L'Affaire	Silver
Best Use of Virtual Platforms B2B	Adfactors PR	LEADing towards School EdTech	LEAD	Bronze
Best Use of Virtual Platforms B2B	Godrej & Boyce Mfg	Making Space for Wellness	Godrej Interio	Silver
Best Use of VR/AR	Godrej Industries	The Freshness Wave – Stay Alive & Awesome	Cinthol	Silver
Best Video Story-Telling	Organic by MSL (MSL India)	#DeliverThanks	Amazon India	Gold
Best Video Story-Telling	20:20 MSL (MSL India)	#DekhteRehJaoge	ACUVUE® Contact Lenses	Silver
Best Video Story-Telling	Adfactors PR	Uncle-Nephew Banter Powers EC200D	Volvo CE 200 D	Silver
Brand Development (Product)	Media Mantra	Senior World - Care of Touch	Senior World	Bronze
Brand Development (Product)	MSL India	THE CAR IS BACK - ŠKODA SLAVIA	SKODA AUTO INDIA	Silver
Brand Development (Service)	Adfactors PR	LEADing towards School EdTech	LEAD	Bronze
Brand Development (Service)	BASIC Home Loan	Changing the Way India (Bharat) Finances its Affordable Homes	BASIC Home Loan	Silver
Cause-Related - Diversity & Inclusion	Edelman India	Marking Sign Language Day with KFC Kshamata	KFC India	Bronze
Cause-Related - Diversity & Inclusion	ActiMedia	KASHISH LGBTQ FILM FESTIVAL	KASHISH	Silver
Cause-Related - Diversity & Inclusion	Godrej Industries	W-inclusive: Because inclusivity always wins	Godrej Properties	Silver
Cause-Related - Public Awareness	Weber Shandwick	Son Rise: Rallying men & boys to create a unified and bold force against gender-based violence	Vibha Bakshi + Weber Shandwick	Gold
Cause-Related - Public Awareness	AdfactorsPR	Act For Mahseer - A 5-decade-old biodiversity initiative	Tata Power	Gold
Cause-Related - Public Awareness	Godrej & Boyce	Making Space for Wellness	Godrej Interio	Grand Prix
Cause-Related - Public Awareness	20:20 MSL (MSL India)	The Missing Chapter \| #KeepGirlsInSchool	Whisper	Silver
Consumer Launch	Godrej Industries	Jumbo Fast Card – Taking on the Menace of Illegal Mosquito Repellent Incense Sticks	Goodknight	Gold
Consumer Launch	Value 360 Communications	The Inception of Future: Launching India’s 1st SUV with AI inside by MG Motor India	MG Motors	Silver
Corporate Branding	Adfactors PR	LEADing towards School EdTech	LEAD	Bronze
Corporate Publications	Godrej Industries	Godrej Food Trends Report	Godrej Industries	Silver
Environmental	Weber Shandwick	100 Pipers ‘Play for a cause’	PERNOD RICARD	Bronze
Environmental	Avian WE	COMMUNICATING A VISION FOR A THRIVING PLANET AND CLIMATE RESILIENT COMMUNITIES	Godrej & Boyce Manufacturing	Bronze
Environmental	Adfactors PR	Green Yodha	Schneider Electric	Silver
Financial Communications	Genesis BCW	#GiottusSeedsTrust	Giottus	Bronze
Health & Wellness	Media Mantra	Mom's Belief- It takes one belief to change the world	Mom's Belief	Bronze
Healthcare: Ethical	Genesis BCW	Berok Zindagi	Cipla	Bronze
Influencer Marketing	Adfactors PR	Nokia 2.0 Redialing Nokia	Nokia	Bronze
Influencer Marketing	Godrej Industries	Vada Pav Cha Raja (The King of Vada Pav)	Godrej Veg Oils	Silver
Integrated Marketing	20:20 MSL (MSL India)	The Missing Chapter \| #KeepGirlsInSchool	Whisper	Bronze
Integrated Marketing	Ketchum Sampark	Ariel share the load 5	ARIEL	Gold
Integrated Marketing	PR Pundit	It's Kind of Delicious and Wonderful	Glenmorangie India	Silver
Internal Communications	Godrej Industries	Post Generation Rent	Godrej Housing Finance	Bronze
Internal Communications	Weber Shandwick	Hard Hat Challenge	Vedanta Aluminum	Gold
Media Relations	Adfactors PR	Empowering Investors / Start Karke Dekho and Own Your Future	Upstox	Bronze
Media Relations	Weber shandwick	Legends of the Ramayana	Discovery India	Gold
Media Relations	MSL India	THE CAR IS BACK - ŠKODA SLAVIA	SKODA AUTO INDIA	Silver
Non-Profit	Avian WE and Chase India	UdyamStree	EdelGive Foundation	Silver
Post-Pandemic Recovery (Covid-19)	Genesis BCW	IndiGo: Making a 6E Recovery	IndiGo	Gold
Post-Pandemic Recovery (Covid-19)	Vistara	Road to becoming India’s second largest airline through Agility, a Focussed Strategy and Performance	Vistara	Silver
PR Event	Godrej & Boyce Mfg	Godrej & Boyce: Empowering the future of automobile engineering	Godrej & Boyce Corporate	Bronze
PR Event	Adfactors PR	#ABPIdeasofIndia	ABP Network	Gold
PR Event	Prime Video	Prime Video Presents India	Prime Video India	Silver
Public Affairs	Kaizzen	Spearheading a Progressive Dialogue for Online Skill Gaming In India	All India Gaming Federation	Silver
Public Education	MSL India	SBI General Insurance - Insurance awareness campaign	SBI General Insurance	Bronze
Public Education	ICICI Prudential Life Insurance	Protect & Save	ICICI Prudential Life Insurance	Silver
Public Education	Godrej Industries	The Fight against Toxic & Illegal Mosquito Repellent Incense Sticks	Goodknight	Silver
Public Health (Covid-19)	Value 360 Communications	Connecting the Unconnected : XraySetu	ARTPARK	Bronze
Public Sector	Ruder Finn India	Unlock the Potential for the New You	Education New Zealand	Bronze
Reputational and Issues Management	Vistara	Delivering on its promise to come back stronger	Vistara	Bronze
Reputational and Issues Management	Pure Ev	Crisis Management Pure EV	Pure EV	Gold
Reputational and Issues Management	Ford India	Committed To Serve	Ford India	Silver
Sports	MSL India	Thums Up #TaanePalatDe	Thums Up - Coca-Cola India	Silver
Technology	Edelman India	Windows 11: Breaking Boundaries	Microsoft India	Bronze
Technology	Kaizzen	FreshToHome: Delighting India with the freshest meat online	FreshToHome	Bronze
				Gold
Best Culture of the Year	ON PURPOSE	The Change Must Begin Within - ON PURPOSE	ON PURPOSE	Gold
Diversity & Inclusion Company of the Year	ON PURPOSE	Building a new age workplace through a GEDI lens (Gender, Equity, Diversity & Inclusion)	ON PURPOSE	Gold
PR Agency Head of the Year	Media Mantra	Media Mantra	Media Mantra	Gold
Corp Comm Head of the Year	Dell Technologies	PR Corp Comm Head of the year	Dell Technologies	Gold
Professional of the Year (Agency)	ON PURPOSE	Dhun - Purpose & Performance for Social Change	ON PURPOSE	Gold
PR Professional of the Year (Corp Comm)	Godrej Industries	Sujit Patil		Gold
PR Team of the Year (Agency)	ON PURPOSE	Scaling Social Impact at ON PURPOSE	ON PURPOSE	Gold
Team of the Year (Corp Comm)	Godrej Industries	Godrej Industries Limited - Reimaging PR	Godrej Industries	Gold
Young PR Professional of the Year (Agency)	ON PURPOSE	Apurva Desai		Gold
PR Professional of the Year (Agency)	Kaizzen	Purusharth Gautam		Gold

AGENCY OF THE YEAR	MSL INDIA
CLIENT OF THE YEAR	GODREJ INDUSTRIES