PR Awards 2022: MSL India and Godrej Industries take the top honours

Godrej & Boyce wins the only Grand Prix; other Gold winners include On Purpose (five), Adfactors PR (two), Media Mantra (two), Weber Shandwick (two), Genesis BCW, Kaizzen and Ketchum Sampark

Oct 18, 2022 10:07:00 PM | Article | Campaign India Team

Winners of the 2022 edition of the PR Awards were announced through an event in Mumbai on 18 October. 
Godrej Industries won the client of the year, with a total of 13 wins. The metal tally included three Gold, nine Silver and a Bronze. 
In the ‘Campaign’ category, Godrej Industries won Gold for its entry titled ‘Taking on the Menace of Illegal Mosquito Repellent Incense Sticks’ for Goodknight Jumbo Fast Card.
The other Gold wins were in the ‘People’ category. Sujit Patil won the ‘PR Professional of the Year (Corp Comm)’ and Godrej Industries won the ‘Team of the Year (Corp Comm)’.
MSL India was the ‘agency of the year’ with a total of 13 wins. The Gold wins were for Whisper’s ‘The Missing Chapter | #KeepGirlsInSchool’ and Amazon India’s ‘#DeliverThanks’. The agency also won seven Silver and four Bronze awards. 
Godrej & Boyce bagged the only Grand Prix on the night. This was for the entry titled ‘Making Space for Wellness’ for Godrej Interio.
On Purpose won a total of five Gold awards. All of them were in the ‘People’ category.
Dhun Chhokar won the ‘PR Professional of the Year (Agency)’. Apurva Desai won ‘Young PR Professional of the Year (Agency)’. The agency also bagged the ‘Best Culture of the Year’, ‘Diversity & Inclusion Company of the Year’ and ‘Team of the Year (Agency)’. 
Weber Shandwick won two Gold. The wins were for ‘Son Rise: Rallying men & boys to create a unified and bold force against gender-based violence’ for Vibha Bakshi, Vedanta Aluminium’s ‘Hard Hat Challenge’.
Media Mantra won two Gold. One was for Pure EV's (Crisis Management Pure EV) and the other was for Agency Head of The Year, which went to Udit Pathak. The agency also bagged a Silver and two Bronze.  
Adfactors won a total of 10 awards. The tally consisted of two Gold and Silver, and six Bronze awards. The Gold wins were for Tata Power’s ‘Act For Mahseer - A 5-decade-old biodiversity initiative’ and ABP Network’s ‘#ABPIdeasofIndia’.
Other Gold winners on the night included:
  • Dell Technologies (Corp Comm Head of the Year)
  • Genesis BCW (IndiGo: Making a 6E Recovery)
  • Kaizzen (Purusharth Gautam - Young PR Professional of the Year – Agency)
  • Ketchum Sampark (Ariel share the load 5)
  • Discovery India’s ‘Legends of the Ramayana'
The jury for this year's awards consisted of:
  • Charu Raizada, vice president - corporate communications, MarketsandMarkets
  • Humsa Dhir, SVP and head, PR and corporate communications, Sony Pictures Networks
  • Janet Arole, AVP and head - corporate communications, Aditya Birla Fashion and Retail
  • Meghna Ramchandani, director - marketing communications, Grant Thornton
  • Neha Singhvi, director - reputation management and brand communication, Games24x7
  • Ophira Bhatia, senior director, India and lead, Asia Pacific, Middle East and Africa (AMEA), corporate and government affairs, Mondelez International
  • Pooja Sabharwal, VP - communications, Dream Sports
  • Pooja Trehan, AVP - communications and public policy, Sugarbox Networks
  • Pushpendra Dhansoia, head - corporate communications, Somaiya Group
  • Shetanshu Dikshit, lead - digital communications, Pernod Ricard India
  • Sujit Patil, VP and head - corporate brand and communications, Godrej Industries and Associate Companies
  • Sukanya Chakraborty, chief communications officer, VFS Global
Full winners here:
Entry CategoryEntrant CompanyTitleBrandMetal
Arts, Entertainment & MediaPrime VideoModern Love MumbaiPrime Video IndiaBronze
Automotive and TransportationSix Degrees BCWAtherFireAther EnergyBronze
Automotive and TransportationMedia MantraEasing logistic with Nimbus PostNimbusPostSilver
B2BValue 360 CommunicationsDigitizing the blue food value-chain from ‘POND to PLATE’AquaconnectBronze
Best Use of AnalyticsAdfactors PRLEADing towards School EdTechLEADBronze
Best Use of Broadcast/VideoGodrej IndustriesBharat Hoga  KamyaabGodrej MasterbrandSilver
Best Use of Broadcast/Video20:20 MSL (MSL India)The Missing Chapter | #KeepGirlsInSchoolWhisperSilver
Best use of Content20:20 MSL (MSL India)#TouchOfCare 3.0 - Care Lives OnVicksBronze
Best use of Content20:20 MSL (MSL India)The Missing Chapter | #KeepGirlsInSchoolWhisperGold
Best use of ContentGodrej IndustriesGodrej Food Trends ReportGodrej IndustriesSilver
Best Use of DigitalGenesis BCWENO: Plateful of LaughsENOBronze
Best Use of DigitalGodrej IndustriesVada Pav Cha Raja (The King of Vada Pav)Godrej Veg OilsSilver
Best Use of Social MediaOrganic by MSL (MSL India)Global AYUSH Investment & Innovation Summit 2022Ministry of AyushBronze
Best Use of Social MediaSanofi India#100InsulinStories campaignSanofi IndiaBronze
Best Use of Social MediaMSL IndiaDove #HarBodyKoPyarKaHaqDoveSilver
Best Use of Virtual Platforms B2CGodrej IndustriesEnriching lives with #TheGoodnessOfLifestyleGodrej L'AffaireSilver
Best Use of Virtual Platforms B2BAdfactors PRLEADing towards School EdTechLEADBronze
Best Use of Virtual Platforms B2BGodrej & Boyce MfgMaking Space for WellnessGodrej InterioSilver
Best Use of VR/ARGodrej IndustriesThe Freshness Wave – Stay Alive & AwesomeCintholSilver
Best Video Story-TellingOrganic by MSL (MSL India)#DeliverThanksAmazon IndiaGold
Best Video Story-Telling20:20 MSL (MSL India)#DekhteRehJaogeACUVUE® Contact LensesSilver
Best Video Story-TellingAdfactors PRUncle-Nephew Banter Powers EC200DVolvo CE 200 DSilver
Brand Development (Product)Media MantraSenior World - Care of TouchSenior WorldBronze
Brand Development (Service)Adfactors PRLEADing towards School EdTechLEADBronze
Brand Development (Service)BASIC Home LoanChanging the Way India (Bharat) Finances its Affordable HomesBASIC Home LoanSilver
Cause-Related - Diversity & InclusionEdelman IndiaMarking Sign Language Day with KFC KshamataKFC IndiaBronze
Cause-Related - Diversity & InclusionActiMediaKASHISH LGBTQ FILM FESTIVALKASHISHSilver
Cause-Related - Diversity & InclusionGodrej IndustriesW-inclusive: Because inclusivity always winsGodrej PropertiesSilver
Cause-Related - Public AwarenessWeber ShandwickSon Rise: Rallying men & boys to create a unified and bold force against gender-based violenceVibha Bakshi + Weber ShandwickGold
Cause-Related - Public AwarenessAdfactorsPRAct For Mahseer - A 5-decade-old biodiversity initiativeTata PowerGold
Cause-Related - Public AwarenessGodrej & BoyceMaking Space for WellnessGodrej InterioGrand Prix
Cause-Related - Public Awareness20:20 MSL (MSL India)The Missing Chapter | #KeepGirlsInSchoolWhisperSilver
Consumer LaunchGodrej IndustriesJumbo Fast Card – Taking on the Menace of Illegal Mosquito Repellent Incense SticksGoodknightGold
Consumer LaunchValue 360 CommunicationsThe Inception of Future: Launching India’s 1st SUV with AI inside by MG Motor IndiaMG MotorsSilver
Corporate BrandingAdfactors PRLEADing towards School EdTechLEADBronze
Corporate PublicationsGodrej IndustriesGodrej Food Trends ReportGodrej IndustriesSilver
EnvironmentalWeber Shandwick100 Pipers ‘Play for a cause’PERNOD RICARDBronze
EnvironmentalAdfactors PRGreen YodhaSchneider ElectricSilver
Financial CommunicationsGenesis BCW#GiottusSeedsTrustGiottusBronze
Health & WellnessMedia MantraMom's Belief- It takes one belief to change the worldMom's BeliefBronze
Healthcare: EthicalGenesis BCWBerok ZindagiCiplaBronze
Influencer MarketingAdfactors PRNokia 2.0 Redialing NokiaNokiaBronze
Influencer MarketingGodrej IndustriesVada Pav Cha Raja (The King of Vada Pav)Godrej Veg OilsSilver
Integrated Marketing20:20 MSL (MSL India)The Missing Chapter | #KeepGirlsInSchoolWhisperBronze
Integrated MarketingKetchum SamparkAriel share the load 5ARIELGold
Integrated MarketingPR PunditIt's Kind of Delicious and WonderfulGlenmorangie IndiaSilver
Internal CommunicationsGodrej IndustriesPost Generation RentGodrej Housing FinanceBronze
Internal CommunicationsWeber ShandwickHard Hat ChallengeVedanta AluminumGold
Media RelationsAdfactors PREmpowering Investors / Start Karke Dekho and Own Your FutureUpstoxBronze
Media RelationsWeber shandwickLegends of the RamayanaDiscovery IndiaGold
Non-ProfitAvian WE and Chase IndiaUdyamStreeEdelGive FoundationSilver
Post-Pandemic Recovery (Covid-19)Genesis BCWIndiGo: Making a 6E RecoveryIndiGoGold
Post-Pandemic Recovery (Covid-19)VistaraRoad to becoming India’s second largest airline through Agility, a Focussed Strategy and PerformanceVistaraSilver
PR EventGodrej & Boyce MfgGodrej & Boyce: Empowering the future of automobile engineeringGodrej & Boyce CorporateBronze
PR EventAdfactors PR#ABPIdeasofIndiaABP NetworkGold
PR EventPrime VideoPrime Video Presents IndiaPrime Video IndiaSilver
Public AffairsKaizzenSpearheading a Progressive Dialogue for Online Skill Gaming In IndiaAll India Gaming FederationSilver
Public EducationMSL IndiaSBI General Insurance - Insurance awareness campaignSBI General InsuranceBronze
Public EducationICICI Prudential Life InsuranceProtect & SaveICICI Prudential Life InsuranceSilver
Public EducationGodrej IndustriesThe Fight against Toxic & Illegal Mosquito Repellent Incense SticksGoodknightSilver
Public Health (Covid-19)Value 360 CommunicationsConnecting the Unconnected : XraySetuARTPARKBronze
Public SectorRuder Finn IndiaUnlock the Potential for the New YouEducation New ZealandBronze
Reputational and Issues ManagementVistaraDelivering on its promise to come back strongerVistaraBronze
Reputational and Issues ManagementPure EvCrisis Management Pure EVPure EVGold
Reputational and Issues ManagementFord IndiaCommitted To ServeFord IndiaSilver
SportsMSL IndiaThums Up #TaanePalatDeThums Up - Coca-Cola IndiaSilver
TechnologyEdelman IndiaWindows 11: Breaking BoundariesMicrosoft IndiaBronze
TechnologyKaizzenFreshToHome: Delighting India with the freshest meat onlineFreshToHomeBronze
Best Culture of the YearON PURPOSEThe Change Must Begin Within - ON PURPOSEON PURPOSEGold
Diversity & Inclusion Company of the YearON PURPOSEBuilding a new age workplace through a GEDI lens (Gender, Equity, Diversity & Inclusion)ON PURPOSEGold
PR Agency Head of the YearMedia MantraMedia MantraMedia MantraGold
Corp Comm Head of the YearDell TechnologiesPR Corp Comm Head of the yearDell TechnologiesGold
Professional of the Year (Agency)ON PURPOSEDhun - Purpose & Performance for Social ChangeON PURPOSEGold
PR Professional of the Year (Corp Comm)Godrej IndustriesSujit Patil Gold
PR Team of the Year (Agency)ON PURPOSEScaling Social Impact at ON PURPOSEON PURPOSEGold
Team of the Year (Corp Comm)Godrej IndustriesGodrej Industries Limited - Reimaging PRGodrej IndustriesGold
Young PR Professional of the Year (Agency)ON PURPOSEApurva Desai Gold
PR Professional of the Year (Agency)KaizzenPurusharth Gautam Gold