Digital
Martin McNulty
Jul 29, 2015

Power users should offer Twitter something in return

Twitter's new chief executive must value relationships as well as traffic, says the CEO of digital marketing agency Forward3D

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Piyush Pandey dies at 70; the industry mourns a legend

1 Piyush Pandey dies at 70; the industry mourns a legend

'Central IPL sponsorships aren't as sexy as team partnerships'

2 'Central IPL sponsorships aren't as sexy as team partnerships'

AI’s double-click: More speed, less soul?

3 AI’s double-click: More speed, less soul?

Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

4 Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

Agency of the Year 2025: Shortlists announced

5 Agency of the Year 2025: Shortlists announced

Jaguar Land Rover shortens pitch list to three as global review heats up

6 Jaguar Land Rover shortens pitch list to three as global review heats up

Bingo! turns ‘Big No’ into its boldest punchline yet

7 Bingo! turns ‘Big No’ into its boldest punchline yet

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

8 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Cindy Rose says WPP performance 'unacceptable' as growth forecast downgraded again

9 Cindy Rose says WPP performance 'unacceptable' as growth forecast downgraded again

Warner Bros. Discovery is up for sale. Who will buy it?

10 Warner Bros. Discovery is up for sale. Who will buy it?

Related Articles

Dick Costolo to leave Twitter
Advertising
Jun 12, 2015
Maisie McCabe

Dick Costolo to leave Twitter

Twitter announces new CEO Dick Costolo
Media
Oct 07, 2010

Twitter announces new CEO Dick Costolo

Cannes Rewind: Stephen Friedman and Dick Costolo
Advertising
Jun 04, 2013
Campaign India Team

Cannes Rewind: Stephen Friedman and Dick Costolo

Twitterati now calls for #BoycottFabindia
Marketing
Oct 19, 2021
Campaign India Team

Twitterati now calls for #BoycottFabindia

Just Published

IAS uncovers ‘Arcade’ ad-fraud scheme exploiting Android gaming apps
Advertising
2 days ago
Nikita Mishra

IAS uncovers ‘Arcade’ ad-fraud scheme exploiting ...

Using 50+ Android apps and roughly 10 million installs as its engine, Arcade appears to be the work of a coordinated fraud network and not a few rogue developers gaming the system, as per IAS.

Cindy Rose says WPP performance 'unacceptable' as growth forecast downgraded again
Advertising
3 days ago
Shauna Lewis

Cindy Rose says WPP performance 'unacceptable' as ...

Asia-Pacific recorded a growth decline of 7.4%.

Learning beats swagger in Jaro’s new office lesson
Advertising
3 days ago
Campaign India Team

Learning beats swagger in Jaro’s new office lesson

Actor Vikrant Massey swaps boardroom bravado for quiet growth in Jaro Education’s ad that redefines success through curiosity and continuous learning.

Frights, fables and fuss: How brands are reimagining Halloween
Advertising
3 days ago
Campaign India Team

Frights, fables and fuss: How brands are reimagining...

From Tinder’s ‘Dating Scaries’ to Bingo!’s desi ghosts, brands turn Halloween into a playground for cultural commentary, clean indulgence and youth-led experiences.