Through the International Festival of Creativity, Cannes' YouTube page, we bring to you a series of ‘Cannes Learnings’ from 2012.
Here we feature snapshots from MTV president Stephen Friedman and Twitter CEO Dick Costolo’s sessions at last year’s Festival.
In conversation with singer and actress Selena Gomez and American film director Jon Chu, Friedman explained what defines Generation Y. Noting that this generation called itself creative and self-expressive, he also said that the generation born after 1980 wanted brands to listen to them and include them.
This video shows Costolo comparing an artist’s Sunflower Seeds installation to Tweets about Arab Spring. Through this, he elaborated on how Twitter as a platform shows highly personalised views of users.