Pizza Hut has appointed Hungama Digital Media Entertainment to strengthen its social media presence. Hungama will be responsible for managing the social media presence of the brand and will develop various campaigns to enable interactive communication channels between Pizza Hut and digital users.
Commenting on the appointment, Anup Jain, director- marketing, Yum! Restaurants India- Pizza Hut, said, “Social media is increasingly becoming the platform for interacting directly with the consumers. At Pizza Hut, we are extremely focused on strengthening our brand presence on the social media platform. Our fan page - Pizza Hut Celebrations is already the largest restaurant brand community in India on Facebook. We chose to partner with Hungama as it is the leader in providing effective social media campaigns to brands across markets and categories. I am very excited and confident of this partnership. This will act as a catalyst in our journey to become the most influential brand in the social media space.”
Siddhartha Roy, chief operating officer, Hungama Digital Media Entertainment, said, “We are extremely excited to come onboard as the Social Media partner for Pizza Hut. We have some really exciting social media campaigns lined up for the consumers and we are confident of fulfilling the brand mandate of initiating consumer activation using various social media platforms. Our team has implemented very creative campaigns for other clients in the past and they bring immense amount experience to the table to make this one successful.”