Pizza Hut has roped in Ventureland Asia to handle its performance and online marketing strategy India. Ventureland Asia will collaborate with Baaash, the digital communication and content division company of Creativeland Asia Group.
The agency will look to derive customised insights for Pizza Hut and looking to give it a distinct digital brand identity with content and design.
Prashant Gaur, chief brand officer, Pizza Hut India, said, “We were looking for a partner that could understand our business goals and align the same with our marketing objectives. Going forward we will be keeping a digital-first approach at the centre of our marketing strategy and it was crucial that we find a company that displays the competencies to partner with us. We are excited to have found the right combination of business understanding, digi-tech capabilities, culture and conviction in Ventureland Asia and delighted to appoint them as our performance and digital marketing partner.”
Sajan Raj Kurup, founder and chairman, Creativeland Asia Group, said, “Ventureland Asia’s Advisory service sits at the cusp of creativity, marketing and business consultancy. Bringing together, diverse skill-sets to create both, brand and financial value to the business of our clients. While marketing consultancy firms today are striving hard to add value by forward integrating to design and creative solution, as seasoned creative solution providers, we have seamlessly reverse integrated the ability to articulate problems and finding innovative business solutions for brands.”
Srijib Mallik, CEO, Ventureland Asia, said, “Young India is consuming life in unexpected ways. Our mandate with Pizza Hut is at the cusp of four of these changing consumption vectors because it is food plus lifestyle plus entertainment plus digital. We are excited to partner with this iconic brand and delve into the future of the Indian palate, with customised consumer insights that will end with branding and communication.”