Pizza Hut has rolled out a new brand campaign to reiterate its brand promise of changing everyday moments into celebrations, which is supported by their new tagline, ‘What are you celebrating today?’
The campaign showcases Pizza Hut as the perfect place to celebrate every occasion in life, small or big - from a new job to a new boss or a new girlfriend to being single again. “The new Pizza Hut campaign is extremely relatable as it highlights happy moments from everyday life. The USP of the ad films is the celebratory feel while maintaining the simplicity of the situations”, said, Rohit Ohri, managing partner, JWT.
WATCH TVC here.
The first film is about two families celebrating the first words of their infants; and the second film showcases the joys of getting engaged as well as regaining the single status. Said, Anup Jain, director marketing, Yum! Restaurants India said, “Our new brand campaign promises to make people think of the small joys in life that can be celebrated and are often ignored. It highlights Pizza Hut as a perfect place to celebrate day-to-day moments with a comfortable setting and a wide range of menu offerings to choose from for most occasions, small or big. People are looking for the joy and experience of celebrations in everyday moment and we are here to provide them with just that”.
The campaign has been directed by Sunhil Sippy and produced by Highlight Films.
Some other Pizza Hut campaigns: