Campaign India Team
Jan 04, 2011

Pizza Hut launches new campaign for Tuscani Singles

WATCH the TVC made by JWT here

Pizza Hut launches new campaign for Tuscani Singles

Pizza Hut has launched a campaign for its new range of Tuscani Singles - signature hand stretched thin crust pizzas which come with gourmet toppings inspired by Tuscan cuisine. The TVC has been created by JWT. 

WATCH the TVC (story continues below)

In the TVC, the chef fondly gives a final touch of garnish to the Italian inspired Tuscani Singles pizza while breaking into the classic Italian song ‘O Sole Mio’, which gets passed on to the server and the customers, resulting in them singing it as well. 

Speaking about the campaign, Anup Jain, director - marketing, Yum! Restaurants India - Pizza Hut said, “As a brand, Pizza Hut has been undertaking various initiatives to enhance its casual dining positioning. The Italian-inspired new range of Tuscani Singles is another step in that direction. Our new ad highlights the Italian spirit which is the inspiration for Tuscani Singles - thin crust pizza with gourmet toppings selected by our chef. The ad is simple yet impactful and strengthens Pizza Hut’s casual dining positioning. I am confident that consumers will enjoy the ad and will try out the new range at our restaurants."

Speaking about the campaign, Priti Kapoor, creative director, JWT, said, “O Sole Mio” is a famous Italian song that romances the Sun. The song is full of nostalgia, and is a pure reminder of Italy, to anyone living outside it, and vice-versa. And that is what works in this film. An Italian chef, working in an Indian Pizza Hut, get’s reminded of his homeland Italy, while giving finishing touches to one of the Italian inspired Tuscani Singles pizza. All of a sudden, the chef breaks into singing O Sole Mio, inside the kitchen. The song is so infectious, that the rest of the crew too joins him. The song then gets transferred to a server, and thereafter the entire restaurant. It shows how the entire mood inside the restaurant is soaked in the Italian spirit, just because of a single Tuscani pizza.”

TVC Details:

Duration: 30 seconds

Language: English

Creative Agency: JWT

Production House: The Reel Company

Director: Nicholas Reynolds 

Creative Director: Priti Kapoor

Source:
Campaign India

Related Articles

Just Published

14 hours ago

Moves and wins: Week of 8 September

Our weekly roundup of the latest appointments and account wins from Publicis, iCubesWire Films, GalaxEye, Divo Music, Metamorph Communications and many more.

14 hours ago

Madison Media folds HiveMinds fully into its playbook

The agency bets on integrating brand and performance marketing, but must navigate pricing pressure, talent scarcity and commoditisation risks.

14 hours ago

Nike flips the script: From action to intention

The brand’s latest campaign questions perfection, urging Gen Z athletes to embrace showing up over winning, in a timely cultural pivot.

14 hours ago

Agencies risk running faster in the wrong direction

From BlackBerry to Kodak, efficiency without direction has toppled giants. For agencies, survival now depends on velocity, not speed.