Picks of the Week: Work that wowed us

Campaign India's editorial team has picked its favourite campaigns from those published on the website during the week.

This week, the team found three pieces of work that stood out. 

As always, we're going alphabetically:

McDonald's (conceptualised by DDB Mudra Group)

Struck a chord as it it is a commendable step towards inclusivity and enhances the ordering experience for customers with color blindness.

Olay (conceptualised by Publicis Groupe Southeast Asia) 

With a little help from AI, this film takes us back in time- right from the dusty bylanes of 1882 Calcutta to 1997 outer space - To whenever patriarchy was challenged and history created by a handful of gritty women in fields not known to be dominated by females of their era- all enacted by the same protagonist. It won our hearts for the intent, execution, some goosebump-inducing visuals and empowering quotes!

Zepto (conceptualised by L&K Saatchi & Saatchi)

We thought the unexpected twist within the 20-second film was quite cool. Also liked the nonchalance with which Jasprit Bumrah said it's time to switch to fifth gear.