Campaign India Team
Aug 26, 2008

Percept/H wins the creative account of Integrated Group

Percept/H has bagged the creative business of Integrated Group following a multi-agency pitch. Integrated Group is a real estate group based in Mumbai and handles infrastructure projects in Gujarat. The other agencies that participated in the pitch include JWT, Draftfcb+Ulka, O&M and McCann Erickson. The size of the business for the first year is estimated to be about Rs 6-10 crores.

Percept/H wins the creative account of Integrated Group

Percept/H has bagged the creative business of Integrated Group following a multi-agency pitch. Integrated Group is a real estate group based in Mumbai and handles infrastructure projects in Gujarat. The other agencies that participated in the pitch include JWT, Draftfcb+Ulka, O&M and McCann Erickson. The size of the business for the first year is estimated to be about Rs 6-10 crores.

Percept/H will be responsible for looking after a new offering, which is a property brokering business supported by multiple touch points. It will be involved in the brand development and communication process for this business.

Ajay Verma, senior vice president, Percept/H Mumbai (pictured) said, "This is our third account win within the span of a month and speaks volumes for our strategy and creative teams. We look forward to working with the Integrated Group and creating an effective 360 brand campaign in the coming months."

 

Source:
Campaign India

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