Percept/H has bagged the creative business of Integrated Group following a multi-agency pitch. Integrated Group is a real estate group based in Mumbai and handles infrastructure projects in Gujarat. The other agencies that participated in the pitch include JWT, Draftfcb+Ulka, O&M and McCann Erickson. The size of the business for the first year is estimated to be about Rs 6-10 crores.
Percept/H will be responsible for looking after a new offering, which is a property brokering business supported by multiple touch points. It will be involved in the brand development and communication process for this business.
Ajay Verma, senior vice president, Percept/H Mumbai (pictured) said, "This is our third account win within the span of a month and speaks volumes for our strategy and creative teams. We look forward to working with the Integrated Group and creating an effective 360 brand campaign in the coming months."
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