Opinion
Divya Dixit
Apr 13, 2021

Opinion: OTT landscape all set to change the dynamics by tapping the hinterlands

The author believes the quality of user experience has become a deciding factor for consumers choosing from available services

Divya Dixit

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

2 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

3 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

4 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Adani seeks single agency for INR 600-crore media overhaul

5 Adani seeks single agency for INR 600-crore media overhaul

Johny Lever features in KFC’s new Feastival campaign

6 Johny Lever features in KFC’s new Feastival campaign

Kinder Joy launches DC-themed Funko Pop! collection in India

7 Kinder Joy launches DC-themed Funko Pop! collection in India

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

8 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Livpure selects Weber Shandwick as communications partner

9 Livpure selects Weber Shandwick as communications partner

Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

10 Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

Related Articles

Divya Dixit to exit ALTBalaji
Marketing
May 20, 2022
Campaign India Team

Divya Dixit to exit ALTBalaji

Divya Dixit joins ALTBalaji as head of marketing
Marketing
Sep 24, 2018
Campaign India Team

Divya Dixit joins ALTBalaji as head of marketing

How content piracy has evolved with the rise of OTT
Digital
May 20, 2021
Eularie Saldanha

How content piracy has evolved with the rise of OTT

Ektaa R Kapoor and Shobha Kapoor exit AltBalaji
Media
Feb 10, 2023
Campaign India Team

Ektaa R Kapoor and Shobha Kapoor exit AltBalaji

Just Published

Tata Tea Agni uses AI storytelling to elevate rural homemakers’ narratives
Advertising
10 hours ago
Campaign India Team

Tata Tea Agni uses AI storytelling to elevate rural ...

The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.

Pexpo aligns with Ranveer Singh film ‘Dhurandhar’ for brand collaboration
Advertising
17 hours ago
Campaign India Team

Pexpo aligns with Ranveer Singh film ‘Dhurandhar’ ...

The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.

Virgio launches ‘Chic-Flix’ to link holiday films with fashion
Advertising
18 hours ago
Campaign India Team

Virgio launches ‘Chic-Flix’ to link holiday films ...

The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.

American Eagle unveils ‘Great Jeans for Everyone’ in India
Advertising
18 hours ago
Campaign India Team

American Eagle unveils ‘Great Jeans for Everyone’ ...

The India campaign features Ananya Panday and Lakshya as new global ambassadors.