Opinion
Bharat Subramaniam
Feb 03, 2020

Opinion: Key trends to look out for in digital marketing

Personalised and highly relevant experiences will become the new normal says the author

There will be around 225 million viewers of videos on smartphones by 2022 in India which is a steep rise from the 2018 figures which stood at just a little over 100 million.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

1 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Apollo Tyres replaces Dream11 as Team India jersey sponsor

2 Apollo Tyres replaces Dream11 as Team India jersey sponsor

Nike flips the script: From action to intention

3 Nike flips the script: From action to intention

AI’s double-click: More speed, less soul?

4 AI’s double-click: More speed, less soul?

Jonty Rhodes dives into cashback chase

5 Jonty Rhodes dives into cashback chase

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

6 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

7 Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

Kia's Sonet embarks on a journey of uncharted thrill

8 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

9 Microdramas test India’s appetite for stories in 120 seconds

Retail One kiosks put Nestlé’ Professional’s growth recipe to test

10 Retail One kiosks put Nestlé’ Professional’s growth recipe to test

Related Articles

DS Group and WPP Media launch playbook for digital marketing in India
Marketing
Aug 25, 2025
Campaign India Team

DS Group and WPP Media launch playbook for digital ...

Big Trunk Communications wins National Public School’s digital mandate
Advertising
Sep 13, 2022
Campaign India Team

Big Trunk Communications wins National Public ...

Anand Kumar joins Big Trunk Communications as COO
Digital
Apr 12, 2021
Campaign India Team

Anand Kumar joins Big Trunk Communications as COO

Big Trunk Communications appoints Anand A as South head
Digital
Jul 30, 2019
Campaign India Team

Big Trunk Communications appoints Anand A as South head

Just Published

Devotion and display: The paradox at the heart of Indian festivity
Advertising
1 hour ago
Rutu Mody-Kamdar

Devotion and display: The paradox at the heart of ...

In Two Minds: Navratri campaigns in India demand nuance, as brands must decide whether they’re merely borrowing the spotlight or authentically tapping into the nation’s rhythms of devotion.

Schneider Electric puts its power behind changing perceptions of ‘smart’ spaces
Advertising
1 hour ago
Vinita Bhatia

Schneider Electric puts its power behind changing ...

With cricket jerseys, AI-powered campaigns and factory automation, it is betting that India can turn electricals from a utility into a lifestyle—and a growth engine.

APAC Effies spotlight India’s dominance as Ogilvy, The Womb, and St. Jude take top honours
In-Depth
1 hour ago
Campaign India Team

APAC Effies spotlight India’s dominance as Ogilvy, ...

India topped the medal table with 33 awards.

Cookies, cults and diplomacy: Britannia’s playful spin
Advertising
2 hours ago
Campaign India Team

Cookies, cults and diplomacy: Britannia’s playful spin

Bobby Deol’s guru persona mediates Trump and Xi tensions with Choco Tarts, as Britannia blends satire, indulgence and mixed reality activations.