Arjun Kolady
Nov 01, 2020

Opinion: Is your brand talking where consumers are shopping?

The author looks at a new audience category and explains how marketers can target these consumers

Arjun Kolady

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

16 minutes ago

When the son walks his mother down the aisle

Jos Alukkas sidesteps bridal spectacle to centre a wedding moment where jewellery marks shared commitment, not ceremonial excess.

57 minutes ago

The new battleground for brand loyalty

Vinod Kunj decodes why vernacular is the real vox populi (voice of the people).

2 hours ago

Madison Media pushes AI upstream in media planning ...

With these introductions, the media agency reframes AI as a strategic planning partner, not an execution shortcut.

2 hours ago

Prasar Bharati introduces ‘Creator’s Corner’ to ...

Prasar Bharati has launched a new DD News segment aimed at giving emerging digital creators nationwide visibility within public broadcasting.