Opinion
Vineet Sodhani
Aug 23, 2019

Opinion: Getting under the pitch surface - Part one

This two-part series, highlights the crucial elements that a client and an agency should keep in mind. This first part of this is dedicated to the client:

Vineet Sodhani

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

2 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

WPP brings in McKinsey to advise on strategic review

3 WPP brings in McKinsey to advise on strategic review

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

4 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

5 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

6 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Johny Lever features in KFC’s new Feastival campaign

7 Johny Lever features in KFC’s new Feastival campaign

McCann hits the right note with Hero Splendor’s life symphony

8 McCann hits the right note with Hero Splendor’s life symphony

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

9 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Why almost every brand you know apologised

10 Why almost every brand you know apologised

Related Articles

Opinion: Getting under the pitch surface - Part two
Opinion
Sep 04, 2019
Vineet Sodhani

Opinion: Getting under the pitch surface - Part two

Overcoming 'big agency syndrome' and why it's time to put the fun back in advertising: Samir Datar gets candid with Campaign
Advertising
Apr 29, 2024
Preeti Hoon

Overcoming 'big agency syndrome' and why it's time ...

Vineet Sodhani joins Spatial Access as CEO
Digital
Sep 26, 2017
Campaign India Team

Vineet Sodhani joins Spatial Access as CEO

Emami calls social media pitch for Navratna, Dermicool
Digital
Jun 25, 2024
Preeti Hoon

Emami calls social media pitch for Navratna, Dermicool

Just Published

Actimedia PR & Digital wins national communications mandate for IAGES
Advertising
18 hours ago
Campaign India Team

Actimedia PR & Digital wins national communications ...

The mandate includes strategic communications, digital outreach and narrative-building for the organisation as it works to establish industry-wide standards.

Agency of the Year 2025 Awards - Three Decades of Defining Excellence
Awards
18 hours ago
Campaign India

Agency of the Year 2025 Awards - Three Decades of ...

December means one thing for agencies across Asia-Pacific: AOY night. The Agency of the Year Awards have been running for over thirty years now, and somewhere along the way they became the industry standard for measuring who's actually doing work that matters.

Laqshya Media Group launches Laqshya StoryWorks for original content
Advertising
19 hours ago
Campaign India Team

Laqshya Media Group launches Laqshya StoryWorks for ...

Ravi Kudesia has been appointed vice president and business head of the division.

How India’s VFX and post studios are powering global storytelling
Advertising
19 hours ago
Abhishek Prasad

How India’s VFX and post studios are powering ...

India is no longer an outsourcing destination; it is a trusted, creatively mature partner in the global content supply chain.