Opinion
Vineet Sodhani
Aug 23, 2019

Opinion: Getting under the pitch surface - Part one

This two-part series, highlights the crucial elements that a client and an agency should keep in mind. This first part of this is dedicated to the client:

Vineet Sodhani

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Why Shah Rukh Khan still rules India’s brand universe at 60

2 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

3 ICC World Cup: Where does women’s cricket stand after historic win?

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

4 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

WPP brings in McKinsey to advise on strategic review

5 WPP brings in McKinsey to advise on strategic review

McCann hits the right note with Hero Splendor’s life symphony

6 McCann hits the right note with Hero Splendor’s life symphony

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

7 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Brands must back women’s sport’s future, not just fame

8 Brands must back women’s sport’s future, not just fame

Agencies must prove ROI, not just impressions

9 Agencies must prove ROI, not just impressions

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

10 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

Related Articles

Opinion: Getting under the pitch surface - Part two
Opinion
Sep 04, 2019
Vineet Sodhani

Opinion: Getting under the pitch surface - Part two

Overcoming 'big agency syndrome' and why it's time to put the fun back in advertising: Samir Datar gets candid with Campaign
Advertising
Apr 29, 2024
Preeti Hoon

Overcoming 'big agency syndrome' and why it's time ...

Vineet Sodhani joins Spatial Access as CEO
Digital
Sep 26, 2017
Campaign India Team

Vineet Sodhani joins Spatial Access as CEO

Emami calls social media pitch for Navratna, Dermicool
Digital
Jun 25, 2024
Preeti Hoon

Emami calls social media pitch for Navratna, Dermicool

Just Published

One Asia Communications warns of widening GEO gap
Media
5 hours ago
Campaign India Team

One Asia Communications warns of widening GEO gap

92% of Indian comms and marketing teams already use AI, one of the highest in Asia. Yet GEO readiness lags.

From noise to ROI: how smart brands can win India’s festive quarter
Marketing
5 hours ago
Raviteja Dodda

From noise to ROI: how smart brands can win India’s ...

Soaring cart abandonment rates, undecided consumers and a tendency to mass-serve irrelevant ads are challenges that can spike during this season.

Adobe to buy Semrush in $1.9 billion deal to expand AI marketing tools
Marketing
6 hours ago
Robin Langford

Adobe to buy Semrush in $1.9 billion deal to expand ...

The Boston-based company is favoured by marketers for its SEO and analytics tools.

Bisleri recasts hydration as lifestyle in a fragmented market
Advertising
6 hours ago
Vinita Bhatia

Bisleri recasts hydration as lifestyle in a ...

Its #DrinkItUp 2.0 campaign leans on the learning that hydration had moved from utility to a part of fitness, self-care and cultural expression amongst Gen Z.