Campaign India Team
Oct 10, 2008

OOH Media, Nielsen release OOH Metrics

Out-of-Home Media and The Nielsen Company have announced OOH METRICS, a research on digital out-of- home TV media in India. The research covered Mumbai, Delhi, Chennai, Bangalore, Pune and Hyderabad with a sample size of 14574 in 175 locations.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

3 hours ago

Why we’re trading 17 opens tabs for one good ...

Between comparison charts and keywords searches, the humble product page has begun to lose its shine.

4 hours ago

In 2026, the honeymoon is officially over for ...

The era of the accountable, standardised ecosystem is beginning.

21 hours ago

Gratitude List: What are indie agencies thankful ...

From global awards to brave work, Indian independent ad agencies are grateful that for the opportunity to come out of the shadows of larging holding companies.

1 day ago

Media fragmentation: The unfair opportunity ...

What we call 'media fragmentation' is simply reality catching up with an industry that prefers linear planning templates.