91springboard has appointed OMD India as its media agency following a competitive pitch.
Ali Mirza, chief marketing officer, 91springboard, said, “In a world where technology is increasingly taking precedence over everything else, OMD stood head and shoulders above the rest in understanding that people come first – a value that 91springboard strongly believes in. From the first conversation to the final presentation, it was obvious that the team put human insights at the core of their solutions; they certainly demonstrated their technology capabilities and infrastructure, but added a unique human element to their approach. We are delighted to partner with them and look forward to the team’s valuable contribution in continuing our success story.”
Priti Murthy, CEO, OMD India, said, "91springboard and OMD share a similar ethos in the way we value our customers, so it was a very natural and complementary partnership that emerged between us during the review process. We look forward to working closely with them on unlocking new communications solutions that are deeply rooted in human insights, effectively driving better decisions, faster for their business as they continue to grow and expand across India.”
Launched in 2013, 91springboard offers 28 co-working locations across nine cities in India.