O&M wins Religare Mutual Fund account

O&M Mumbai has won the Religare Mutual Fund business in a multi-agency pitch. The account size is estimated to be between Rs 8-10 crore.

At O&M, this business is headed by Deepika Sabharwal Tiwari, senior vice president. Sumanto Chattopadhyay is the executive creative director on the account.

Religare acquired Lotus Mutual Fund in November last year.

"The integration of the two companies has been completed. Religare Mutual Fund hasn't been advertising a lot. We've now decided to come out with 360-degree communication campaign starting in September," said Haresh Sadani (pictured), head - marketing and products, Religare Mutual Fund.

Religare is also present in the life insurance segment under Aegon Religare. Contract Advertising handles the creative duties for the same.