IndusInd Bank has appointed Ogilvy & Mather as its advertising agency. O&M has bagged the creative duties following a multi-agency pitch which involved JWT, Rediffusion, Saatchi & Saatchi and Mudra. The incumbent agency is RK Swamy BBDO.
The bank is planning to undertake a change in its image so as to emerge as a "young, energetic and responsive" bank. Speaking on the Bank’s brand building plans, Romesh Sobti, MD & CEO, IndusInd Bank said, “The Bank has focused on its brand building program since last year. This financial year, the branding initiatives will gather momentum and we wanted some fresh thinking on the brand. I’m extremely pleased to announce our association with Ogilvy & Mather and I’m sure they will help us take our brand to newer heights.”
Piyush Pandey, Chairman, O&M, India said, “We are really excited about working with IndusInd Bank and are all geared up to reposition the brand and do some path-breaking work. It will surely be a challenging task but we are all excited about the new mandate of transforming the Bank’s image into young, dynamic and responsive brand.”
IndusInd Banks has a marketing budget of Rs. 40 crore for the coming financial year.