Miles Young, worldwide chief executive, Ogilvy & Mather, will lead thesearch for Asia’s best strategic thinking as chairman of judges in theinaugural Warc Prize for Asian Strategy. Warc, the marketing intelligence service, has announced the launch of the $5,000 cash prize for the case study that demonstrates the most insightful marketing strategy in the region.
The Prize is free to enter, and is open to brand owners and agencies in any discipline. It will be judged by a panel of senior clients and globalstrategy experts, including executives from Procter & Gamble, Unilever,Goodby Silverstein & Partners and BBH.
Commenting on the prize, Young, said, "It is perverse but true that in partsof the world where growth rates are high that strategy is often the poorrelative of tactics in business. And yet in a region such as Asia the mostimportant thing seems to me to have a strategy for differential growth. It’seasy to grow; but how can we grow faster, and by how much, than our competitors? That’s why I believe that the Warc Prize for Asian Strategy is so veryimportant. It is at present the one and only vehicle for really assessingthe ability of businesses to grasp the true strategic challenges and forestablishing the highest standards against which they can be measured.”
The case studies will appear on Warc’s global platform of marketing best practice. They will be promoted in front of Warc’s audience of brand owners,agency executives, media owners and academics.
Rufus Olins, chief executive, Warc, added, "The world is watching the rapidgrowth of Asia with fascination. For Warc it is an increasingly importantmarket and with the launch of this Prize we intend to shed some light on thenew behaviours and best thinking in the region.”
The deadline for entries is March 18, 2011 and the winner will be announced in May. The Warc Prize for Asian Strategy follows the launch of the global Warc Prize for Ideas and Evidence in January 2010. For more details, click here.