Ogilvy Mumbai to handle creative duties of Home Centre in MENA

Following a multi-agency pitch, Ogilvy & Mather Mumbai has won the creative duties of retail chain Home Centre in Middle East and North Africa. Prior to this the creative duties were handled by an agency based in the UAE.

Navin Talreja, president, O&M Mumbai and Kolkata, said, “This is a significant addition to our roster of international businesses and work that we do for global markets from Ogilvy Mumbai. Coming on the back of our global recognition as ‘Most Effective Agency Office Globally’ in the 2012 Effie Effectiveness Index, this truly fuels our ambition to become the agency office for the world.”
Rohit Bhatia, DGM brand and marketing, Home Centre, said, “Ogilvy is the name behind some of the most memorable ad campaigns for brands across diverse categories. Post reviewing their work they seemed to the best to understand our current business needs and were therefore our preferred choice.”

The agency will work towards building a ‘strong brand with a global voice that cuts across all markets in the Middle East and North Africa region’, it said in a statement. This will require O&M to develop a 360-degree brand campaign.

Sumanto Chattopadhyay, executive creative director, O&M South Asia, said, “It's both challenging and exciting to play outside one's home ground. That's the opportunity that Home Centre offers us. Working on the pitch made us realize that client and agency are on the same wavelength in terms of pushing for communication that breaks new ground. I look forward to a long and fruitful association.”