Nokia has been declared the number one brand according to the Brand Equity’s Most Trusted Brands survey, as reported in today’s Economic Times. The survey was conducted across 12 cities and involved over 8000 respondents.
Nokia has replaced Colgate (which is number two this year) to reach its number one position. Tata Salt, which was at number thirteen last year, has jumped to number three this year. The next most trusted brand is Pepsodent followed by Pond’s. The sixth slot is occupied by Lux and seventh by Britannia. Dettol is at number eight and Lifebuoy at number nine. The tenth most trusted brand of India is Vicks which was number two last year.