NMIMS assigns media mandate to Madison

SVKM’s has announced the appointment of Madison Media as the media agency on record for NMIMS.

 

The account was won following a multi-agency pitch. The agency's mandate includes traditional and digital media. The account will he handled by Madison Media Alpha.

 

Burzeen Bhathena, director - marketing and PR, NMIMS, said, "From very humble beginnings in 1981, NMIMS is today recognised as a globally reputed multi-disciplinary, multi-campus university consisting of 17 specialised schools, 8 campuses, 17,000+ students, and 800+ full-time faculty members. NMIMS is well known for its consistent academic quality and research-focused approach along with developing a sense of community among students, to achieve holistic education. I'm confident that Madison Media will help us establish an impactful media presence and build a strong brand with its innovative approach. I look forward to working with them.”

 

Chintan Soni, vice president, Madison Digital, said, “We are looking forward to this exciting opportunity with NMIMS, which is one of the few universities in the country to have established a global footprint. NMIMS’ continuous endeavour to develop and achieve new education and research milestones is in line with the radically changing landscape of the education sector. By leveraging our digital-first and outcome-driven approach, we are confident that NMIMS will achieve its goals and surpass industry expectations. Madison is committed to further NMIMS media presence with strategic planning at all levels.”