The Marcom Avenue has announced the appointment of Nitesh Agarwal as associate director - digital operations.
He moves from Ants Digital where he was head of creative and brand strategy.
He will report to Divanshi Gupta, director, The Marcom Avenue, as he's tasked to advance the digital marketing portfolio and lead the digital marketing team to deliver favourable results.
Gupta said, “The Marcom Avenue has been consistently moving forward with new clients and is reckoning to reinforce its operation and brace up the team under Nitesh’s leadership. He carries with him a future-forward approach and vast experience in digital creative strategy and planning, and team building, which will add immense value to both our many clients and the team while pacing up the client delivery. In these difficult times, our commitment has been delivering industry-leading and ROI-driven results to our clients, and the new thought leadership that comes with Nitesh will help further the goal.”
Agarwal said, “The Marcom Avenue has been able to build its clients' digital footprint from scratch to a level that their sales and brand reach is now completely linked to digital. Their global expertise, digital prowess, and the unique ‘dare to think different' strategy makes it the most agile and future-ready agency. I look forward to this opportunity and an exciting journey with The Marcom Avenue."
Agarwal has also had stints with Contract Advertising, Leo Burnett and JWT (Wunderman Thompson).
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