TBWA India has brought on board Niraj Dadoo (pictured) as the COO and CFO of the agency. He will be replacing the outgoing COO and CFO, N.Krishnan. Dadoo was previously heading McCann Worldgroup Indonesia in a similar role.
Confirming the news to Campaign India, Keith Smith, president- International, TBWA\Worldwide, commented, “Dadoo’s appointment is a move towards linking up all the dots in the map when it comes to India and make sure that we are working as a completely integrated group, not just from a creative and strategic stand point but from a finance stand point as well.”
Talking about TBWA India’s progress so far, Smith added, “I think Shiv has done a fantastic job in reshaping the company in the past one year. One of the things that we are doing is continuing the process of providing a better breadth of communication services than we had before. What we are talking about today is how we can improve and increase upon our digital offering and continue the progress that we made on the creative front, where we made huge strides. The work we have done for SET Max and Visa, among others, this year has been fantastic."
Shiv Sethuraman, CEO, TBWA India added, "Krishnan does not need a certificate from me, or anyone else for that matter, for all the great work he has done for TBWA over the last 20 years. He is one of the pillars on which this agency was built and I wish him all the success moving forward. I am excited about Niraj coming on board TBWA India. He has a fantastic track record, a great reputation and a deep desire to make things happen. This is an important phase in the journey of the organization and I am certain he will play a vital role in taking us to the next level."
Talking about his decision to return to India, Dadoo said, "My remit at McCann Worldgroup Indonesia had pretty much run its course. I was at a stage where I was looking for the next challenge, something that India offered at this point of time. The agency is looking to expand and Omnicom is looking at China and India as the two key markets right now. Apart from the usual operational duties that will be a part of my mandate, I will be looking at turning around the company in a much shorter length of time given that Omnicom set its footprint slightly later in the country, compared to the other holding companies."