Nick unveils a new aggressive approach

It’s been close to thirty years since Nick launched as a television channel and the management felt that it was time for a new approach. The transformation begins on Friday with a new logo. Nina Elavia Jaipuria, senior vice president and general manager, Nick India, said, “The first part of the two-fold idea was to synergise ourselves across the world on television and off it. The second was to make the brand more relevant and relatable for kids. Hence, the ‘Splat’ logo is replaced by one that is sleeker.”