Advertising
Ida Axling
May 23, 2022

Next15 swoops in to agree surprise $387m takeover deal for M&C Saatchi

Deal comes days after M&C Saatchi directors rejected rival offer from Vin Murria's AdvancedAdvT

L-R: Next 15 CEO Tim Dyson and M&C Saatchi CEO Moray MacLennan

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

'Central IPL sponsorships aren't as sexy as team partnerships'

1 'Central IPL sponsorships aren't as sexy as team partnerships'

AI’s double-click: More speed, less soul?

2 AI’s double-click: More speed, less soul?

Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

3 Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

4 Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

Marketers shift focus from sparkle to substance at SMARTIES 2025

5 Marketers shift focus from sparkle to substance at SMARTIES 2025

Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

6 Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

Edelman makes global leadership changes

7 Edelman makes global leadership changes

Trust is the new creative brief

8 Trust is the new creative brief

Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

9 Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

When creativity meets code: The human algorithm problem

10 When creativity meets code: The human algorithm problem

Related Articles

M&C Saatchi forecasts 'mid-single digit' revenue drop for 2025
Advertising
Sep 19, 2025
Eszter Gurbicz

M&C Saatchi forecasts 'mid-single digit' revenue ...

M&C Saatchi restructure sees profitability rise by 294%
Advertising
Mar 28, 2025

M&C Saatchi restructure sees profitability rise by 294%

Zaid Al-Qassab is on a mission to change how ‘the outside world thinks of M&C Saatchi’
Advertising
Jul 16, 2024
Gideon Spanier

Zaid Al-Qassab is on a mission to change how ‘the ...

M&C Saatchi to reduce office space by 25% to preserve cash
Advertising
Oct 29, 2020
Gurjit Degun

M&C Saatchi to reduce office space by 25% to ...

Just Published

When the sellers of joy become its custodians
Advertising
3 days ago
Campaign India Team

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

Five rules for crafting a high-impact festive campaign
Opinion
3 days ago
Vikas Shah

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

When creativity meets code: The human algorithm problem
Advertising
3 days ago
Shannon Tellis

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.

Apple keeps crown as world’s top brand, even as value slips
Advertising
3 days ago
Staff Reporters

Apple keeps crown as world’s top brand, even as ...

Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.