News Express appoints Percept Media to manage media duties for launch campaign

Launched by Sai Prasad Media, the free-to-air Hindi News channel will have High Definition (HD) feed

Jul 29, 2011 03:07:00 PM | Article | Campaign India Team


Percept Media has been roped in by Sai Prasad Media to handle the media duties for the launch of their free-to-air Hindi News channel ‘News Express’ that went on air on 28 July. The channel operating on a High Definition (HD) format is a Hindi news national channel targeted at the Hindi speaking markets of India. The tag line of the channel is “Khabar Andar Ki”.

Mukesh Kumar, editor and chief executive officer, News Express said, “We were extremely satisfied with the effective media plan Percept Media presented to us for the Channel. It was quite transparent and had a strategic flow to it with the right media vehicles being used at key intervals. We were extremely convinced that the media plan and the modules used for the communication will help us in reaching the target audience nationally and communicate the channel’s message prominently.”

PM Balakrishna, vice president, Percept Media added, “It was an exciting and a challenging task for us to conceptualise and execute the media plan and the campaign for ‘News Express’. It needed a different yet effective media mix to communicate and position the channel at the right platform. We had put together the entire rollout in a very short span of time. We are glad that the client trusted us with our judgement and expertise and is happy with the results. We will be introducing various path breaking campaigns for channel in the forthcoming months.”

Percept Media has conceptualized planned and executed a 360 degree campaign for the channel from the launch to its sustainment in all the key centres across the nation. It has executed a mix of conventional and traditional media in their communication platforms. It will also be executing interactive activation activities in multiplexes, malls and other high footfall centric locations. Other than the channel, Percept Media also does media buying for other allied businesses of Sai Prasad Media Group.