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Rupert Murdoch's News Corp is set to partner with Time Inc, Hearst, Conde Nast and Meredith to launch a paid content venture that would create a digital storefront for a wide range of magazines and newspapers.
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As India’s CTV adoption grows 30–35% yearly, Tonic Worldwide’s senior vice president for media and martech notes that why marketers must recalibrate their plans to woo high-value audiences in untapped regions.
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