New Business League: May 2021 update

DDB Mudra Group and Wavemaker continue to lead

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The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

CREATIVE AGENCY LEAGUE

Rank this month	Rank last month	Agency	Recent wins	Estimated YTD win revenue (Crore)	Recent losses	Estimated overall estimated YTD revenue (Crore)	No.of Wins
1	1	DDB Mudra Group	J&J Consumer project, Indifoss, Adani Wilmar	47,2		47.2	22
2	2	VMLY&R	Intel Project, ITC Project, PGI, Tata Q Project, Oberoi Realty, New Horizon, HSBC Project	24.3		24.3	46
3	7	Havas Worldwide	Cadila Healthcare Project, Gillette India Digital, Dabur Dant Rakshak	21.6		21.6	21
4	3	Wondrlab	Spotify Project, Reliance Retail - Ajio Project, Bajaj Auto Ltd Project	18.4		18.4	35
5	4	Ogilvy	Welspun, Zippo Project, Alliance Project	17.8		17.8	17
6	5	IPG Team Dynamic	BMW	13.4		13.4	1
7	6	The Womb	MPL, WheelsEMI	12.9		12.9	4
8	13	Wunderman Thompson	Dell (Production), Innoviti Payment Solutions, Biofi	10.7		10.7	31
9	8	MullenLowe Group Lintas Group	Mfine, OKCredit, SIP Abacus, Waah Jobs, AkzoNobel Brands, UPSTOX	7.7		7.7	11
10	9	McCann WorldGroup	TracFone Project, White Hat Jr. Project, Roche Project, GM Modular	7.5		7.5	13
11	11	Dentsu	Johnson Controls-Hitachi Air Conditioning India, GeneriCo, LLC Project	7.3		7.3	11
12	15	BBDO	J&J Consumer Project, Indifoss, Adani Wilmar, Bright Lifecare	7.2		7.2	7
13	10	FCB	Lamke. Elle 18	6.7	IOCL (India Oil) Project	5.4	2
14	12	Publicis + Publicis Ambience	Kalpataru Builders, Godrej Pro Clean, Ecolink Signify Project	5.2		5.2	4
15	-	Tonic Worldwide	Pure Nutrition Digital	3.4		3.4	1
16	14	Grey Group	Pepsico Foods Project, Y-Axis, Tata Mutual Fund Project, Aditya Birla Group Project	2.8		2.8	5
17	-	Marcom Avenue	Instax	2.7		2.7	1
18	-	Art-E Mediatech	Flipkart Seller Hub Digital	2.7		2.7	1
19	-	White Rivers Media	DIZO Digital	2.7		2.7	1
20	19	Leo Burnett	Udemy Project, Luxor Project, MPL Project, Visa	4.2	Fortis Healthcare	2.1	17
					2021 (Jan-May):	229.3	279
					2020 (Jan-May):	185.4	179
					YoY Comparison:	23.7%	55.9%

MEDIA AGENCY LEAGUE

Rank this month	Rank last month	Agency	Recent wins	Estimated YTD win revenue (crore)	Recent losses	Estimated Overall YTD revenue (crore)	No. of wins
1	1	Wavemaker	L’Oréal, Luminous Power Technologies, Paragon	56.5	FreshToHome	54	16
2	2	Initiative	Cred	18.2	Hamdard (offline)	15.8	3
3	3	Havas Media	Oziva, i2Cure	15		15	7
4	4	Mediacom	Ozone, Bayer Consumer Health, Sony, Saridon	13.8		13.8	5
5	5	Zenith	Carsome, DTwelve Spaces, Urban Company, MamaEarth	7.5		7.5	5
6	7	Starcom	FreshtoHome, Junglee Entertainment, Boat	3.8		3.8	3
7	6	dentsu X	Finance client	3		3	6
8	8	OMD MudraMax	Country Delight, Cuemath, Pladis	3.4	Skechers	2.4	3
9		PHD	Lead School, Bel Group Laughing Cow	1.9		1.9	2
10	9	m/SIX	Noise	1		1	1
11	10	Carat	Novocura Tech Health Services	0.5		0.5	1

					2021 (Jan-May):	113	52
					2020 (Jan-May):	54.6	43
					YoY Comparison:	111.00%	20.90%