Campaign India Team
Jul 08, 2021

New Business League: May 2021 update

DDB Mudra Group and Wavemaker continue to lead

New Business League: May 2021 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 

CREATIVE AGENCY LEAGUE

Rank this month  Rank last month   Agency Recent wins Estimated YTD win revenue (Crore) Recent losses Estimated overall estimated YTD revenue
(Crore)
No.of Wins
1 1 DDB Mudra Group J&J Consumer project, Indifoss, Adani Wilmar 47,2   47.2 22
2 2 VMLY&R Intel Project, ITC Project, PGI, Tata Q Project, Oberoi Realty, New Horizon, HSBC Project 24.3   24.3 46
3 7 Havas Worldwide Cadila Healthcare Project, Gillette
India Digital, Dabur Dant Rakshak
21.6   21.6 21
4 3 Wondrlab Spotify Project, Reliance Retail -
Ajio Project, Bajaj Auto Ltd Project
18.4   18.4 35
5 4 Ogilvy Welspun, Zippo Project, Alliance Project 17.8   17.8 17
6 5 IPG Team Dynamic BMW 13.4   13.4 1
7 6 The Womb MPL, WheelsEMI 12.9   12.9 4
8 13 Wunderman Thompson Dell (Production), Innoviti
Payment Solutions, Biofi
10.7   10.7 31
9 8 MullenLowe Group Lintas Group Mfine, OKCredit, SIP Abacus, Waah Jobs, AkzoNobel Brands,
UPSTOX
7.7   7.7 11
10 9 McCann WorldGroup TracFone Project, White Hat Jr. Project, Roche Project, GM
Modular
7.5   7.5 13
11 11 Dentsu Johnson Controls-Hitachi Air Conditioning India, GeneriCo, LLC
Project
7.3   7.3 11
12 15 BBDO J&J Consumer Project, Indifoss, Adani Wilmar, Bright Lifecare 7.2   7.2 7
13 10 FCB Lamke. Elle 18 6.7 IOCL (India Oil)
Project
5.4 2
14 12 Publicis + Publicis
Ambience
Kalpataru Builders, Godrej Pro
Clean, Ecolink Signify Project
5.2   5.2 4
15 - Tonic Worldwide Pure Nutrition Digital 3.4   3.4 1
16 14 Grey Group Pepsico Foods Project, Y-Axis,
Tata Mutual Fund Project, Aditya Birla Group Project
2.8   2.8 5
17 - Marcom Avenue Instax 2.7   2.7 1
18 - Art-E Mediatech Flipkart Seller Hub Digital 2.7   2.7 1
19 - White Rivers Media DIZO Digital 2.7   2.7 1
20 19 Leo Burnett Udemy Project, Luxor Project, MPL Project, Visa 4.2 Fortis Healthcare 2.1 17
          2021 (Jan-May): 229.3 279
          2020 (Jan-May): 185.4 179
          YoY Comparison: 23.7% 55.9%

MEDIA AGENCY LEAGUE

Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 1 Wavemaker L’Oréal, Luminous Power Technologies, Paragon 56.5 FreshToHome 54 16
2 2 Initiative Cred 18.2 Hamdard (offline) 15.8 3
3 3 Havas Media Oziva, i2Cure 15   15 7
4 4 Mediacom Ozone, Bayer Consumer Health, Sony, Saridon 13.8   13.8 5
5 5 Zenith Carsome, DTwelve Spaces, Urban Company, MamaEarth 7.5   7.5 5
6 7 Starcom FreshtoHome, Junglee Entertainment, Boat 3.8   3.8 3
7 6 dentsu X Finance client 3   3 6
8 8 OMD MudraMax Country Delight, Cuemath, Pladis 3.4 Skechers 2.4 3
9   PHD Lead School, Bel Group Laughing Cow 1.9   1.9 2
10 9 m/SIX Noise 1   1 1
11 10 Carat Novocura Tech Health Services 0.5   0.5 1
               
          2021 (Jan-May): 113 52
          2020 (Jan-May): 54.6 43
          YoY Comparison: 111.00% 20.90%

 

Source:
Campaign India

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