New Business League: May 2021 update

DDB Mudra Group and Wavemaker continue to lead

Jul 08, 2021 01:29:00 AM | Article | Campaign India Team

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 

CREATIVE AGENCY LEAGUE

Rank this month Rank last month  AgencyRecent winsEstimated YTD win revenue (Crore)Recent lossesEstimated overall estimated YTD revenue
(Crore)
No.of Wins
11DDB Mudra GroupJ&J Consumer project, Indifoss, Adani Wilmar47,2 47.222
22VMLY&RIntel Project, ITC Project, PGI, Tata Q Project, Oberoi Realty, New Horizon, HSBC Project24.3 24.346
37Havas WorldwideCadila Healthcare Project, Gillette
India Digital, Dabur Dant Rakshak
21.6 21.621
43WondrlabSpotify Project, Reliance Retail -
Ajio Project, Bajaj Auto Ltd Project
18.4 18.435
54OgilvyWelspun, Zippo Project, Alliance Project17.8 17.817
65IPG Team DynamicBMW13.4 13.41
76The WombMPL, WheelsEMI12.9 12.94
813Wunderman ThompsonDell (Production), Innoviti
Payment Solutions, Biofi
10.7 10.731
98MullenLowe Group Lintas GroupMfine, OKCredit, SIP Abacus, Waah Jobs, AkzoNobel Brands,
UPSTOX
7.7 7.711
109McCann WorldGroupTracFone Project, White Hat Jr. Project, Roche Project, GM
Modular
7.5 7.513
1111DentsuJohnson Controls-Hitachi Air Conditioning India, GeneriCo, LLC
Project
7.3 7.311
1215BBDOJ&J Consumer Project, Indifoss, Adani Wilmar, Bright Lifecare7.2 7.27
1310FCBLamke. Elle 186.7IOCL (India Oil)
Project
5.42
1412Publicis + Publicis
Ambience
Kalpataru Builders, Godrej Pro
Clean, Ecolink Signify Project
5.2 5.24
15-Tonic WorldwidePure Nutrition Digital3.4 3.41
1614Grey GroupPepsico Foods Project, Y-Axis,
Tata Mutual Fund Project, Aditya Birla Group Project
2.8 2.85
17-Marcom AvenueInstax2.7 2.71
18-Art-E MediatechFlipkart Seller Hub Digital2.7 2.71
19-White Rivers MediaDIZO Digital2.7 2.71
2019Leo BurnettUdemy Project, Luxor Project, MPL Project, Visa4.2Fortis Healthcare2.117
     2021 (Jan-May):229.3279
     2020 (Jan-May):185.4179
     YoY Comparison:23.7%55.9%

MEDIA AGENCY LEAGUE

Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated Overall YTD revenue (crore)No. of wins
11WavemakerL’Oréal, Luminous Power Technologies, Paragon56.5FreshToHome5416
22InitiativeCred18.2Hamdard (offline)15.83
33Havas MediaOziva, i2Cure15 157
44MediacomOzone, Bayer Consumer Health, Sony, Saridon13.8 13.85
55ZenithCarsome, DTwelve Spaces, Urban Company, MamaEarth7.5 7.55
67StarcomFreshtoHome, Junglee Entertainment, Boat3.8 3.83
76dentsu XFinance client3 36
88OMD MudraMaxCountry Delight, Cuemath, Pladis3.4Skechers2.43
9 PHDLead School, Bel Group Laughing Cow1.9 1.92
109m/SIXNoise1 11
1110CaratNovocura Tech Health Services0.5 0.51
        
     2021 (Jan-May):11352
     2020 (Jan-May):54.643
     YoY Comparison:111.00%20.90%