The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.
CREATIVE AGENCY LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (Crore) | Recent losses |
Estimated overall estimated YTD revenue (Crore) |
No.of Wins | |||||||
| 1 | 1 | DDB Mudra Group | J&J Consumer project, Indifoss, Adani Wilmar | 47,2 | 47.2 | 22 | ||||||||
| 2 | 2 | VMLY&R | Intel Project, ITC Project, PGI, Tata Q Project, Oberoi Realty, New Horizon, HSBC Project | 24.3 | 24.3 | 46 | ||||||||
| 3 | 7 | Havas Worldwide |
Cadila Healthcare Project, Gillette India Digital, Dabur Dant Rakshak |
21.6 | 21.6 | 21 | ||||||||
| 4 | 3 | Wondrlab |
Spotify Project, Reliance Retail - Ajio Project, Bajaj Auto Ltd Project |
18.4 | 18.4 | 35 | ||||||||
| 5 | 4 | Ogilvy | Welspun, Zippo Project, Alliance Project | 17.8 | 17.8 | 17 | ||||||||
| 6 | 5 | IPG Team Dynamic | BMW | 13.4 | 13.4 | 1 | ||||||||
| 7 | 6 | The Womb | MPL, WheelsEMI | 12.9 | 12.9 | 4 | ||||||||
| 8 | 13 | Wunderman Thompson |
Dell (Production), Innoviti Payment Solutions, Biofi |
10.7 | 10.7 | 31 | ||||||||
| 9 | 8 | MullenLowe Group Lintas Group |
Mfine, OKCredit, SIP Abacus, Waah Jobs, AkzoNobel Brands, UPSTOX |
7.7 | 7.7 | 11 | ||||||||
| 10 | 9 | McCann WorldGroup |
TracFone Project, White Hat Jr. Project, Roche Project, GM Modular |
7.5 | 7.5 | 13 | ||||||||
| 11 | 11 | Dentsu |
Johnson Controls-Hitachi Air Conditioning India, GeneriCo, LLC Project |
7.3 | 7.3 | 11 | ||||||||
| 12 | 15 | BBDO | J&J Consumer Project, Indifoss, Adani Wilmar, Bright Lifecare | 7.2 | 7.2 | 7 | ||||||||
| 13 | 10 | FCB | Lamke. Elle 18 | 6.7 |
IOCL (India Oil) Project |
5.4 | 2 | |||||||
| 14 | 12 |
Publicis + Publicis Ambience |
Kalpataru Builders, Godrej Pro Clean, Ecolink Signify Project |
5.2 | 5.2 | 4 | ||||||||
| 15 | - | Tonic Worldwide | Pure Nutrition Digital | 3.4 | 3.4 | 1 | ||||||||
| 16 | 14 | Grey Group |
Pepsico Foods Project, Y-Axis, Tata Mutual Fund Project, Aditya Birla Group Project |
2.8 | 2.8 | 5 | ||||||||
| 17 | - | Marcom Avenue | Instax | 2.7 | 2.7 | 1 | ||||||||
| 18 | - | Art-E Mediatech | Flipkart Seller Hub Digital | 2.7 | 2.7 | 1 | ||||||||
| 19 | - | White Rivers Media | DIZO Digital | 2.7 | 2.7 | 1 | ||||||||
| 20 | 19 | Leo Burnett | Udemy Project, Luxor Project, MPL Project, Visa | 4.2 | Fortis Healthcare | 2.1 | 17 | |||||||
| 2021 (Jan-May): | 229.3 | 279 | ||||||||||||
| 2020 (Jan-May): | 185.4 | 179 | ||||||||||||
| YoY Comparison: | 23.7% | 55.9% | ||||||||||||
MEDIA AGENCY LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Estimated Overall YTD revenue (crore) | No. of wins |
| 1 | 1 | Wavemaker | L’Oréal, Luminous Power Technologies, Paragon | 56.5 | FreshToHome | 54 | 16 |
| 2 | 2 | Initiative | Cred | 18.2 | Hamdard (offline) | 15.8 | 3 |
| 3 | 3 | Havas Media | Oziva, i2Cure | 15 | 15 | 7 | |
| 4 | 4 | Mediacom | Ozone, Bayer Consumer Health, Sony, Saridon | 13.8 | 13.8 | 5 | |
| 5 | 5 | Zenith | Carsome, DTwelve Spaces, Urban Company, MamaEarth | 7.5 | 7.5 | 5 | |
| 6 | 7 | Starcom | FreshtoHome, Junglee Entertainment, Boat | 3.8 | 3.8 | 3 | |
| 7 | 6 | dentsu X | Finance client | 3 | 3 | 6 | |
| 8 | 8 | OMD MudraMax | Country Delight, Cuemath, Pladis | 3.4 | Skechers | 2.4 | 3 |
| 9 | PHD | Lead School, Bel Group Laughing Cow | 1.9 | 1.9 | 2 | ||
| 10 | 9 | m/SIX | Noise | 1 | 1 | 1 | |
| 11 | 10 | Carat | Novocura Tech Health Services | 0.5 | 0.5 | 1 | |
| 2021 (Jan-May): | 113 | 52 | |||||
| 2020 (Jan-May): | 54.6 | 43 | |||||
| YoY Comparison: | 111.00% | 20.90% |
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