Campaign India Team
Jul 06, 2020

New Business League: May 2020 update

DDB Mudra and Havas Media retain the lead

Major year-on-year decline in new business between Jan-May 2020 compared to 2019
Major year-on-year decline in new business between Jan-May 2020 compared to 2019

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 DDB Mudra Danone Protinex, Union Bank of India Project, Shapoorji Paloonji Project 65.2   65.2 29
2 2 McCann Worldgroup Education USA, Life Insurance Corporation Project, TV9 Bharatvarsh Project, Bytedance 20.8   20.8 10
3 3 Havas Worldwide Adobe Systms Sofware Ireland, NortonLifeLock Project, Oppo Mobile Project 16.1   16.1 32
4 4 VMLY&R DELL, Intel, Colgate, Jindal Steel Project, Colgate-Palmolive digital 14.2   14.2 10
5 5 Dentsu Mobile Premier League 14.8   12.6 6
6 6 Wunderman Thompson HeroMoto - Design Project, Duracell Project, Times Passion Trail 10.8 Hershey 7.5 29
7 7 IdeateLabs TATA Tele Business Services, UTI Mutual Fund, TransUnion CIBIL 6.7   6.7 5
8 8 MullenLowe Lintas Group Hershey, Uber, Zydus Wellness Partners 6.3   6.3 4
9 9 Leo Burnett VOGO, Amazon- Prime Foods, The Rummy Federation Project, Vogo, Nerolac Paints 6.1   6.1 8
10 23 Isobar Danone digital, Max Bupa Digital, Diageo Brands 4.6   4.6 3
11 10 L&K Saatchi & Saatchi Reliance Digital, Hettich, Practo 4.1   4.1 4
12 11 Mirum WileyNXT (Social Media), Silver Arrows and Bimamitra 3.4   3.4 2
13 31 WATConsult Meyer Vitabiotics digital, Nobel Hygiene digital 2.7   2.7 2
14 36 Gozoop OPPO digital, SterloMax 2.7   2.7 2
15 12 Blue Vector OPPO digital, SterloMax 2   2 1
16 45 DViO Digital McDonald's digital 2   2 1
17 13 Famous Innovations Supr Daily, Columbia Pacific Communities 1.7   1.7 2
18 14 BBDO HP Project, Yes Bank, Idea Projects, HUL (V Wash) 1.6   1.6 4
19 15= Scatter Salesforce blog management 1.3   1.3 1
20 15= Liqvd Asia Jiya Ayurveda 1.3   1.3 1
          2020 - (Jan - May) 185.4 179
          2019 - (Jan - May) 334.9 237
          YoY comparison -44.60% -24.50%
 
MEDIA AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 Havas Media MyGate Offline, Seedworks, Kia, ACC Cement, Smule, Vikram Solar 14.2 Emirates Airlines 13.2 6
2 4 PHD Diageo, Aasaan Job 12.2   12.2 3
3 3 dentsu X Benetton Digital 8.6   8.6 7
4 5 MediaCom Citroën, Hasbro, Malabar Gold & Diamonds, Manappuram, Mawana Sugars 5.5 Mobile Premier League 4.2 5
5 6 Lodestar UM Emirates Airlines 3.4   3.4 3
6 2 Mindshare Kellogg, Wellman, Wildcraft 13.2 Diageo 2.7 6
7 7 Starcom Cholayil 1.7   1.7 1
8 8 Kinnect Bausch + Lomb Digital 1.7   1.7 1
9 9 Performics Mobile Premier League (MPL) Digital Media 1.7   1.7 1
10 10 Essence FacesCanada, Games24x7 1.7   1.7 2
11   Gozoop SterloMax 1.4   1.4 1
12   Zenith Mobile Premier League 1.4   1.4 1
13   Clevertize eBay 1   1 1
14 14 Wavemaker Mondelez Int'l, Red Bull 3.4 Vikram Solar 0.8 2
15 11 Madison Media Dr. Fixit 0.3   0.3 1
16 12 iProspect VFS Global 0.3   0.3 1
17 15 Carat FMCG Client 0.3 Diageo -0.5 1
18 13 OMD Mudramax     Cholayil -2.4 0
          2020(Jan-May) 53.6 43
          2019(Jan-May) 160.4 83
          YoY Comparison: -66.60% -48.20%

 

Source:
Campaign India