New Business League: May 2020 update

DDB Mudra and Havas Media retain the lead

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Major year-on-year decline in new business between Jan-May 2020 compared to 2019

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

CREATIVE AGENCY LEAGUE

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD Win Revenue (crore)	Recent Losses	Estimated Overall YTD Win Revenue (crore)	No. of wins
1	1	DDB Mudra	Danone Protinex, Union Bank of India Project, Shapoorji Paloonji Project	65.2		65.2	29
2	2	McCann Worldgroup	Education USA, Life Insurance Corporation Project, TV9 Bharatvarsh Project, Bytedance	20.8		20.8	10
3	3	Havas Worldwide	Adobe Systms Sofware Ireland, NortonLifeLock Project, Oppo Mobile Project	16.1		16.1	32
4	4	VMLY&R	DELL, Intel, Colgate, Jindal Steel Project, Colgate-Palmolive digital	14.2		14.2	10
5	5	Dentsu	Mobile Premier League	14.8		12.6	6
6	6	Wunderman Thompson	HeroMoto - Design Project, Duracell Project, Times Passion Trail	10.8	Hershey	7.5	29
7	7	IdeateLabs	TATA Tele Business Services, UTI Mutual Fund, TransUnion CIBIL	6.7		6.7	5
8	8	MullenLowe Lintas Group	Hershey, Uber, Zydus Wellness Partners	6.3		6.3	4
9	9	Leo Burnett	VOGO, Amazon- Prime Foods, The Rummy Federation Project, Vogo, Nerolac Paints	6.1		6.1	8
10	23	Isobar	Danone digital, Max Bupa Digital, Diageo Brands	4.6		4.6	3
11	10	L&K Saatchi & Saatchi	Reliance Digital, Hettich, Practo	4.1		4.1	4
12	11	Mirum	WileyNXT (Social Media), Silver Arrows and Bimamitra	3.4		3.4	2
13	31	WATConsult	Meyer Vitabiotics digital, Nobel Hygiene digital	2.7		2.7	2
14	36	Gozoop	OPPO digital, SterloMax	2.7		2.7	2
15	12	Blue Vector	OPPO digital, SterloMax	2		2	1
16	45	DViO Digital	McDonald's digital	2		2	1
17	13	Famous Innovations	Supr Daily, Columbia Pacific Communities	1.7		1.7	2
18	14	BBDO	HP Project, Yes Bank, Idea Projects, HUL (V Wash)	1.6		1.6	4
19	15=	Scatter	Salesforce blog management	1.3		1.3	1
20	15=	Liqvd Asia	Jiya Ayurveda	1.3		1.3	1
					2020 - (Jan - May)	185.4	179
					2019 - (Jan - May)	334.9	237
					YoY comparison	-44.60%	-24.50%

MEDIA AGENCY LEAGUE

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD Win Revenue (crore)	Recent Losses	Estimated Overall YTD Win Revenue (crore)	No. of wins
1	1	Havas Media	MyGate Offline, Seedworks, Kia, ACC Cement, Smule, Vikram Solar	14.2	Emirates Airlines	13.2	6
2	4	PHD	Diageo, Aasaan Job	12.2		12.2	3
3	3	dentsu X	Benetton Digital	8.6		8.6	7
4	5	MediaCom	Citroën, Hasbro, Malabar Gold & Diamonds, Manappuram, Mawana Sugars	5.5	Mobile Premier League	4.2	5
5	6	Lodestar UM	Emirates Airlines	3.4		3.4	3
6	2	Mindshare	Kellogg, Wellman, Wildcraft	13.2	Diageo	2.7	6
7	7	Starcom	Cholayil	1.7		1.7	1
8	8	Kinnect	Bausch + Lomb Digital	1.7		1.7	1
9	9	Performics	Mobile Premier League (MPL) Digital Media	1.7		1.7	1
10	10	Essence	FacesCanada, Games24x7	1.7		1.7	2
11		Gozoop	SterloMax	1.4		1.4	1
12		Zenith	Mobile Premier League	1.4		1.4	1
13		Clevertize	eBay	1		1	1
14	14	Wavemaker	Mondelez Int'l, Red Bull	3.4	Vikram Solar	0.8	2
15	11	Madison Media	Dr. Fixit	0.3		0.3	1
16	12	iProspect	VFS Global	0.3		0.3	1
17	15	Carat	FMCG Client	0.3	Diageo	-0.5	1
18	13	OMD Mudramax			Cholayil	-2.4	0
					2020(Jan-May)	53.6	43
					2019(Jan-May)	160.4	83
					YoY Comparison:	-66.60%	-48.20%