The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD Win Revenue (crore) | Recent Losses | Estimated Overall YTD Win Revenue (crore) | No. of wins |
| 1 | 1 | DDB Mudra | Danone Protinex, Union Bank of India Project, Shapoorji Paloonji Project | 65.2 | 65.2 | 29 | |
| 2 | 2 | McCann Worldgroup | Education USA, Life Insurance Corporation Project, TV9 Bharatvarsh Project, Bytedance | 20.8 | 20.8 | 10 | |
| 3 | 3 | Havas Worldwide | Adobe Systms Sofware Ireland, NortonLifeLock Project, Oppo Mobile Project | 16.1 | 16.1 | 32 | |
| 4 | 4 | VMLY&R | DELL, Intel, Colgate, Jindal Steel Project, Colgate-Palmolive digital | 14.2 | 14.2 | 10 | |
| 5 | 5 | Dentsu | Mobile Premier League | 14.8 | 12.6 | 6 | |
| 6 | 6 | Wunderman Thompson | HeroMoto - Design Project, Duracell Project, Times Passion Trail | 10.8 | Hershey | 7.5 | 29 |
| 7 | 7 | IdeateLabs | TATA Tele Business Services, UTI Mutual Fund, TransUnion CIBIL | 6.7 | 6.7 | 5 | |
| 8 | 8 | MullenLowe Lintas Group | Hershey, Uber, Zydus Wellness Partners | 6.3 | 6.3 | 4 | |
| 9 | 9 | Leo Burnett | VOGO, Amazon- Prime Foods, The Rummy Federation Project, Vogo, Nerolac Paints | 6.1 | 6.1 | 8 | |
| 10 | 23 | Isobar | Danone digital, Max Bupa Digital, Diageo Brands | 4.6 | 4.6 | 3 | |
| 11 | 10 | L&K Saatchi & Saatchi | Reliance Digital, Hettich, Practo | 4.1 | 4.1 | 4 | |
| 12 | 11 | Mirum | WileyNXT (Social Media), Silver Arrows and Bimamitra | 3.4 | 3.4 | 2 | |
| 13 | 31 | WATConsult | Meyer Vitabiotics digital, Nobel Hygiene digital | 2.7 | 2.7 | 2 | |
| 14 | 36 | Gozoop | OPPO digital, SterloMax | 2.7 | 2.7 | 2 | |
| 15 | 12 | Blue Vector | OPPO digital, SterloMax | 2 | 2 | 1 | |
| 16 | 45 | DViO Digital | McDonald's digital | 2 | 2 | 1 | |
| 17 | 13 | Famous Innovations | Supr Daily, Columbia Pacific Communities | 1.7 | 1.7 | 2 | |
| 18 | 14 | BBDO | HP Project, Yes Bank, Idea Projects, HUL (V Wash) | 1.6 | 1.6 | 4 | |
| 19 | 15= | Scatter | Salesforce blog management | 1.3 | 1.3 | 1 | |
| 20 | 15= | Liqvd Asia | Jiya Ayurveda | 1.3 | 1.3 | 1 | |
| 2020 - (Jan - May) | 185.4 | 179 | |||||
| 2019 - (Jan - May) | 334.9 | 237 | |||||
| YoY comparison | -44.60% | -24.50% |
MEDIA AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD Win Revenue (crore) | Recent Losses | Estimated Overall YTD Win Revenue (crore) | No. of wins |
| 1 | 1 | Havas Media | MyGate Offline, Seedworks, Kia, ACC Cement, Smule, Vikram Solar | 14.2 | Emirates Airlines | 13.2 | 6 |
| 2 | 4 | PHD | Diageo, Aasaan Job | 12.2 | 12.2 | 3 | |
| 3 | 3 | dentsu X | Benetton Digital | 8.6 | 8.6 | 7 | |
| 4 | 5 | MediaCom | Citroën, Hasbro, Malabar Gold & Diamonds, Manappuram, Mawana Sugars | 5.5 | Mobile Premier League | 4.2 | 5 |
| 5 | 6 | Lodestar UM | Emirates Airlines | 3.4 | 3.4 | 3 | |
| 6 | 2 | Mindshare | Kellogg, Wellman, Wildcraft | 13.2 | Diageo | 2.7 | 6 |
| 7 | 7 | Starcom | Cholayil | 1.7 | 1.7 | 1 | |
| 8 | 8 | Kinnect | Bausch + Lomb Digital | 1.7 | 1.7 | 1 | |
| 9 | 9 | Performics | Mobile Premier League (MPL) Digital Media | 1.7 | 1.7 | 1 | |
| 10 | 10 | Essence | FacesCanada, Games24x7 | 1.7 | 1.7 | 2 | |
| 11 | Gozoop | SterloMax | 1.4 | 1.4 | 1 | ||
| 12 | Zenith | Mobile Premier League | 1.4 | 1.4 | 1 | ||
| 13 | Clevertize | eBay | 1 | 1 | 1 | ||
| 14 | 14 | Wavemaker | Mondelez Int'l, Red Bull | 3.4 | Vikram Solar | 0.8 | 2 |
| 15 | 11 | Madison Media | Dr. Fixit | 0.3 | 0.3 | 1 | |
| 16 | 12 | iProspect | VFS Global | 0.3 | 0.3 | 1 | |
| 17 | 15 | Carat | FMCG Client | 0.3 | Diageo | -0.5 | 1 |
| 18 | 13 | OMD Mudramax | Cholayil | -2.4 | 0 | ||
| 2020(Jan-May) | 53.6 | 43 | |||||
| 2019(Jan-May) | 160.4 | 83 | |||||
| YoY Comparison: | -66.60% | -48.20% |
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