Campaign India Team
May 05, 2021

New Business League: March 2021 update

No change at the top

New Business League: March 2021 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 1 DDB Mudra Project X Project, Bhima Jewellers, IT major 36.7   36.7 16
2 2 VMLY&R Oberoi Realty, New Horizon, HSBC Project 23.1 Bel Cheese 23.1 41
3 3 IPG Team Dynamic BMW 13.4   13.4 1
4 4 The Womb MPL, WheelsEMI 12.9   12.9 2
5 5 Wondrlab GROHE, American Standard, Veedol Project 11.6   11.6 22
6 16 Ogilvy JSW Group Project, Finolex Cables Project, National Payment Council of India 10.8   10.8 11
7 7 Havas Worldwide ITC Bingo, Awlencan Innovations India, Dabur Tea, Visual Wizard Acadamy 7.5   7.5 16
8 6 MullenLowe Lintas Group Waah Jobs, AkzoNobel Brands, UPSTOX 7.2   7.2 8
9 12 McCann Worldgroup TracFone Project, White Hat Jr. Project, Roche Project 6.9   6.9 11
10 8 FCB Lakme, Elle18 6.7 IOCL (India Oil) Project 5.4 2
11 10 Wunderman Thompson Metrodata Electronic Project, Macrotech Developers, Macrotech Developers Project 4.6   4.6 16
12 11 Publicis + Publicis Ambience Godrej Pro Clean, Ecolink Signify Project 4.3   4.3 3
13 9 Leo Burnett Udemy project 4 Fortis Healthcare 4 13
14 71 Dentsu Johnson Controls-Hitachi Air Conditioning India, GeneriCo, LLC Project 5.3   3.7 10
15 14 BBDO WhiteHat Education Technology, Bright Lifecare 2.7   2.7 4
16   Span Communications Directorate of Income Tax Social Media 2   2 1
17   iCubesWire Ambience group 2   2 1
18   Verve Media Venture Furniture 2   2 1
19 41 Chimp&Z Inc Vinod Cookware 1.3   1.3 1
20   Digital Refresh Networks Kisan Konnect 1.3   1.3 1
          2021 (Jan-Mar) 164.2 197
          2020 (Jan-Mar) 85 83
          YoY comparison 93.10% 137.30%
 
MEDIA AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 1 Wavemaker Zydus Cadila Pharmaceutical,Perfetti Van Melle (Offline &Content), Zydus Heinz(Complan) 17.7   16.1 10
2 2 MediaCom Sony, Saridon 9.5   9.5 2
3 14 Initiative Cred 8.6   8.6 1
4 6 Havas Media Ola Group, MicromaxInformatics, Salarpuria Sattva,CG Foods India Digital Media 8.1   8.1 4
5 3 Zenith Urban Company, MamaEarth 5.1   5.1 3
6 7 dentsu X Finance client 3   3 6
7 4 Starcom Junglee Entertainment, Boat 2.9   2.9 2
8 5 OMD Cuemath, Pladis 2.3   2.3 2
9   m/Six Noise 1   1 1
10 13 Carat Novocura Tech HealthServices 0.5   0.5 1
          2021 (Jan-Mar): 54.4 32
          2020 (Jan-Mar): 26.2 22
          YoY Comparison: 107.40% 45.50%

 

Source:
Campaign India