New Business League: March 2021 update

No change at the top

May 05, 2021 04:30:00 AM | Article | Campaign India Team Share -

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

CREATIVE AGENCY LEAGUE

Rank this month	Rank last month	Agency	Recent wins	Estimated YTD win revenue (crore)	Recent losses	Estimated Overall YTD revenue (crore)	No. of wins
1	1	DDB Mudra	Project X Project, Bhima Jewellers, IT major	36.7		36.7	16
2	2	VMLY&R	Oberoi Realty, New Horizon, HSBC Project	23.1	Bel Cheese	23.1	41
3	3	IPG Team Dynamic	BMW	13.4		13.4	1
4	4	The Womb	MPL, WheelsEMI	12.9		12.9	2
5	5	Wondrlab	GROHE, American Standard, Veedol Project	11.6		11.6	22
6	16	Ogilvy	JSW Group Project, Finolex Cables Project, National Payment Council of India	10.8		10.8	11
7	7	Havas Worldwide	ITC Bingo, Awlencan Innovations India, Dabur Tea, Visual Wizard Acadamy	7.5		7.5	16
8	6	MullenLowe Lintas Group	Waah Jobs, AkzoNobel Brands, UPSTOX	7.2		7.2	8
9	12	McCann Worldgroup	TracFone Project, White Hat Jr. Project, Roche Project	6.9		6.9	11
10	8	FCB	Lakme, Elle18	6.7	IOCL (India Oil) Project	5.4	2
11	10	Wunderman Thompson	Metrodata Electronic Project, Macrotech Developers, Macrotech Developers Project	4.6		4.6	16
12	11	Publicis + Publicis Ambience	Godrej Pro Clean, Ecolink Signify Project	4.3		4.3	3
13	9	Leo Burnett	Udemy project	4	Fortis Healthcare	4	13
14	71	Dentsu	Johnson Controls-Hitachi Air Conditioning India, GeneriCo, LLC Project	5.3		3.7	10
15	14	BBDO	WhiteHat Education Technology, Bright Lifecare	2.7		2.7	4
16		Span Communications	Directorate of Income Tax Social Media	2		2	1
17		iCubesWire	Ambience group	2		2	1
18		Verve Media	Venture Furniture	2		2	1
19	41	Chimp&Z Inc	Vinod Cookware	1.3		1.3	1
20		Digital Refresh Networks	Kisan Konnect	1.3		1.3	1
					2021 (Jan-Mar)	164.2	197
					2020 (Jan-Mar)	85	83
					YoY comparison	93.10%	137.30%

MEDIA AGENCY LEAGUE

Rank this month	Rank last month	Agency	Recent wins	Estimated YTD win revenue (crore)	Recent losses	Estimated Overall YTD revenue (crore)	No. of wins
1	1	Wavemaker	Zydus Cadila Pharmaceutical,Perfetti Van Melle (Offline &Content), Zydus Heinz(Complan)	17.7		16.1	10
2	2	MediaCom	Sony, Saridon	9.5		9.5	2
3	14	Initiative	Cred	8.6		8.6	1
4	6	Havas Media	Ola Group, MicromaxInformatics, Salarpuria Sattva,CG Foods India Digital Media	8.1		8.1	4
5	3	Zenith	Urban Company, MamaEarth	5.1		5.1	3
6	7	dentsu X	Finance client	3		3	6
7	4	Starcom	Junglee Entertainment, Boat	2.9		2.9	2
8	5	OMD	Cuemath, Pladis	2.3		2.3	2
9		m/Six	Noise	1		1	1
10	13	Carat	Novocura Tech HealthServices	0.5		0.5	1
					2021 (Jan-Mar):	54.4	32
					2020 (Jan-Mar):	26.2	22
					YoY Comparison:	107.40%	45.50%