Campaign India Team
Aug 26, 2022

New Business League: June 2022 update

Which agencies are leading the creative and media list?

New Business League: June 2022 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected]
 
CREATIVE AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 1 Havas Worldwide Google project, Bosch India project,  Oplus Mobitech India, SEB India project 61.7   61.7 22
2 2 Wunderman Thompson Grows project, Cera, HSBC AMC 38.2   38.2 63
3 3 DDB Mudra Group One Plus 35.1   35.1 31
4 4 Wondrlab Sky Gate Hospitality, Emami, Mediatek Inc project 28.5   28.5 109
5 5 Ogilvy Aditya Birla Group, Bio Veda Farmacy 26   26 18
6 6 Dentsu Auto client 14.2 Ajio 12.2 30
7 7 VMLY&R Upstoxx, Vick's Inhaler project, Amstel (UB) project 12.1   12.1 31
8 8 Centrick EFL Global, LuvLap, Kirloskar, Vasundhara 10.1   10.1 5
9 10 The Womb Rupeek, Epigamia, Jolies 9.7   9.7 9
10 9 McCann Worldgroup Ajio Retail, DS Foods, Techno project, Housing.com project 8.6   8.6 15
11 13 Kinnect Google India, GM Modular, HDFC Life 6.5   6.5 12
12 11 M&C Saatchi Group Canva project, Shareit Global project, Coin DCX project, Fi Money project 4.9   4.9 5
13 12 LogicServce Digital Dunzo, Cultfit, Orchids 4.6   4.6 11
14 17 L&K Saatchi & Saatchi Goodricke Group, Ajio 4   4 2
15 14 BBDO India Brown Foreman, Zinka Logistics Solutions 4   4 6
16 15 MullenLowe Lintas Group ITC Foods, Zebpay, Ferns N Petals project 3.5   3.5 4
17 18 BBH IT client 2   2 1
18 34 Verve Media Urban Gully social 0.2   0.2 1
          2022 (Jan-Jun) 268.2 376
          2021 (Jan-Jun) 297.9 331
          YoY Comparison -10.00% 13.60%
 
MEDIA AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 1 Mindshare Rainbow Hospital, Nothing Tech, NIIT, Credavenue, AlphaVector 41.8   41.8 28
2 2 Havas Media GoMechanic, IFFCO-Tokio, WOW Life Science, Spaces (Welspun) 28.8   28.8 14
3 6 iProspect IT Client 16.6   16.6 9
4 3 MediaCom FunNFood, Lendingkart, Dhan.co 15.4   15.4 10
5   Performics Mondelez International, Lenskart, Baidyanath  13.7   13.7 8
6 5 Carat Auto client 11.6   11.6 2
7 9 dentsu X Tata 1MG Technologies, Bosch, Dabur India 11.2   11.2 8
8 7 PHD Acko Life Insurance 8.6   8.6 1
9   Initiative ITC 6.9   6.9 1
10 4 Wavemaker Danone, VIP, PhysicsWallah 25 Acko Life Insurance 5.9 10
11 8 Logicserve Digital Goel, Skinq, Google, ART Fertility Clinic, Bajaj Consumer, Bharat Matrimony 5.8   5.8 31
12   Zenith Homelane, Pep Technologies 5.1   5.1 3
13   Starcom Abbott Laboratories Project 1.7   1.7 1
14 11 OMD MudraMax SAB TV Offline 0.7   0.7 1
15 12 Media Kinnect Phablecare, Turtlemint, Geojit Financial, Bajaj Consumer 0.5   0.5 4
16 13 Lodestar UM          
17 10 Essence Bombay Shaving Company, Plum, Rebel Foods 0.7 Homelane -1 3
18 14 m/SIX   0   -3.1 0
               
          2022 (Jan-June) 170.3 134
          2021 (Jan-June) 141.2 69
          YoY Comparison: 20.60% 94.20%

 

Source:
Campaign India

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