The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD Win Revenue (crore) | Recent Losses | Estimated Overall YTD Win Revenue (crore) | No. of wins |
| 1 | 1 | DDB Mudra | McDonald's, Project X Project, Tonic Water Project | 102.9 | 102.9 | 35 | |
| 2 | 2 | MullenLowe Lintas Group | Marico’s Saffola, ZEE5 Partners, USV, Tata Motors' Altroz | 41.5 | 41.5 | 13 | |
| 3 | 3 | Wunderman Thompson | ZEE5, One Plus, Tata Metallics Project | 39.8 | 39.8 | 46 | |
| 4 | 4 | Ogilvy | Mondelez, Uber India Project, Star Group - Hotstar VIP, Home Credit, ITC Intense Sticks Project | 31.1 | 31.1 | 22 | |
| 5 | 5 | Leo Burnett | Byte Dance 6 months project,Match Group | 27.6 | Coke - Thums Up | 25.5 | 34 |
| 6 | 6 | Dentsu | Britannia Timepass, Kokuyo Camlin, V-Mart Fashion | 20.7 | 20.7 | 9 | |
| 7 | 7 | McCann Worldgroup | Star Cement Project, M4Marry Project, NIIT Project, AGS Project | 18.7 | 18.7 | 23 | |
| 8 | 8 | Publicis + Publicis Ambience | BBA, UPES, OPPO Project | 15.2 | 15.2 | 19 | |
| 9 | 9 | VML Y&R | Big Bazaar, SUD Life, Saffola Oils | 12.9 | 12.9 | 7 | |
| 10 | 10 | Isobar | Financial services brand | 10.7 | 10.7 | 8 | |
| 11 | 12 | Havas Worldwide | Citroën | 8.7 | 8.7 | 3 | |
| 12 | 11 | L&K Saatchi & Saatchi | Prayagh Nutri, Casio, VFS Global, Studds Project | 7.9 | 7.6 | 10 | |
| 13 | 13 | WATConsult | Goibibo, Schneider Electric, Tata Group's Croma digital | 7.4 | 7.4 | 3 | |
| 14 | 18 | Digitas | Mondelez, WeWork Project, Kohler Project, Jetwing Project, Nestle Health Sciences, Puma | 7.1 | 7 | 11 | |
| 15 | 26 | FCB | Domino's Pizza, Reliance Smart | 5.4 | 4.9 | 2 | |
| 16 | 14 | BBH | Audi | 6.7 | Playstation | 4.7 | 1 |
| 17 | 15 | Indigo | Techcom Bank Project, Johari Digital Healthcare Project | 4.5 | 4.5 | 15 | |
| 18 | 16= | Gozoop | IPL Franchise Kolkata Knight Riders (KKR), amanté digital | 4 | 4 | 2 | |
| 19= | 18= | Publicis Capital | ZEE5 Partners | 4 | 4 | 2 | |
| 19= | 18= | BBDO | Bumble | 3.4 | 3.4 | 1 | |
| 415.5 | 296 |
MEDIA AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD Win Revenue (crore) | Recent Losses | Estimated Overall YTD Win Revenue (crore) | No. of wins |
| 1 | 1 | Mindshare | Insurance Awareness Committee, CODISSIA, Ministry of Tourism, Toppr Technologies, Iffco-Tokio Health Insurance | 103.1 | 103.1 | 50 | |
| 2 | 2 | dentsu X | Oplus Mobitech, Honda Cars India, Subway System(Social), Oppo Mobiles | 66.7 | 66.7 | 15 | |
| 3 | 3 | Mediacom | ShareChat, Merck, GOQii | 32.3 | Skechers | 30.5 | 11 |
| 4 | 4 | Lodestar UM | Mattel,Saregama, Zomato, ABT Associates, HPCL | 26.8 | Zivame | 25.8 | 5 |
| 5 | 5 | Wavemakar | Odisha Tourism, Saint-Gobain, Muthoot Fin Corp, Mfine, Cure.Fit, ITC | 17.9 | 17.3 | 11 | |
| 6 | 6 | Zenith | Alt Balaji, Honor Project, Hero Electronix, Walmart Best Price Project | 18.5 | Iffco-Tokio Health Insurance | 15.8 | 5 |
| 7 | 7 | Madison Media | Racetrack.ai, Marico | 15.4 | 15.4 | 2 | |
| 8 | 8 | Havas Media | Tripadvisor, Tinder, British Council, Toto, Bajaj Alliance General Insurance | 13.7 | 13.7 | 12 | |
| 9 | 9 | Starcom | Medlife, Mobile Premier League, RealMe Mobiles, Adda 52, Zivame | 10.7 | National Geographic | 10 | 6 |
| 10 | 12 | Lintas Media Group | RSH Global, Bal Raksha Bharat (Save The Children) | 8.2 | 3.5 | 5 | |
| 11 | 11 | OMD MudraMax | Skechers, SNAP, Fab Alley | 6.3 | Lovely Professional University | 1.4 | 7 |
| 12 | 10 | PHD | Singapore Airlines | 1.2 | 1.2 | 1 | |
| 13 | 13 | Carat | Maunufacturing Company | 5.5 | Mosons Extractions | -5.5 | 3 |
| 14 | 14 | Motivator | 0 | Honor | -11.5 | ||
| 287.6 | 134 |
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=268&w=401&q=100&v=20170226&c=1)
