Campaign India Team
Oct 04, 2019

New Business League: August 2019 update

DDB Mudra and Mindshare retain their advantage

New Business League: August 2019 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 DDB Mudra McDonald's, Project X Project, Tonic Water Project 102.9   102.9 35
2 2 MullenLowe Lintas Group Marico’s Saffola, ZEE5 Partners, USV, Tata Motors' Altroz 41.5   41.5 13
3 3 Wunderman Thompson ZEE5, One Plus, Tata Metallics Project 39.8   39.8 46
4 4 Ogilvy Mondelez, Uber India Project, Star Group - Hotstar VIP, Home Credit, ITC Intense Sticks Project 31.1   31.1 22
5 5 Leo Burnett Byte Dance 6 months project,Match Group 27.6 Coke - Thums Up 25.5 34
6 6 Dentsu Britannia Timepass, Kokuyo Camlin, V-Mart Fashion 20.7   20.7 9
7 7 McCann Worldgroup Star Cement Project, M4Marry Project, NIIT Project, AGS Project 18.7   18.7 23
8 8 Publicis + Publicis Ambience BBA, UPES, OPPO Project 15.2   15.2 19
9 9 VML Y&R Big Bazaar, SUD Life, Saffola Oils 12.9   12.9 7
10 10 Isobar Financial services brand 10.7   10.7 8
11 12 Havas Worldwide Citroën 8.7   8.7 3
12 11 L&K Saatchi & Saatchi Prayagh Nutri, Casio, VFS Global, Studds Project 7.9   7.6 10
13 13 WATConsult Goibibo, Schneider Electric, Tata Group's Croma digital 7.4   7.4 3
14 18 Digitas Mondelez, WeWork Project, Kohler Project, Jetwing Project, Nestle Health Sciences, Puma 7.1   7 11
15 26 FCB Domino's Pizza, Reliance Smart 5.4   4.9 2
16 14 BBH Audi 6.7 Playstation 4.7 1
17 15 Indigo Techcom Bank Project, Johari Digital Healthcare Project 4.5   4.5 15
18 16= Gozoop IPL Franchise Kolkata Knight Riders (KKR), amanté digital 4   4 2
19= 18= Publicis Capital ZEE5 Partners 4   4 2
19= 18= BBDO Bumble 3.4   3.4 1
            415.5 296

MEDIA AGENCY LEAGUE

Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 Mindshare Insurance Awareness Committee, CODISSIA, Ministry of Tourism, Toppr Technologies, Iffco-Tokio Health Insurance 103.1   103.1 50
2 2 dentsu X Oplus Mobitech, Honda Cars India, Subway System(Social), Oppo Mobiles 66.7   66.7 15
3 3 Mediacom ShareChat, Merck, GOQii 32.3 Skechers 30.5 11
4 4 Lodestar UM Mattel,Saregama, Zomato, ABT Associates, HPCL 26.8 Zivame 25.8 5
5 5 Wavemakar Odisha Tourism, Saint-Gobain, Muthoot Fin Corp, Mfine, Cure.Fit, ITC 17.9   17.3 11
6 6 Zenith Alt Balaji, Honor Project, Hero Electronix, Walmart Best Price Project 18.5 Iffco-Tokio Health Insurance 15.8 5
7 7 Madison Media Racetrack.ai, Marico 15.4   15.4 2
8 8 Havas Media Tripadvisor, Tinder, British Council, Toto, Bajaj Alliance General Insurance 13.7   13.7 12
9 9 Starcom Medlife, Mobile Premier League, RealMe Mobiles, Adda 52, Zivame 10.7 National Geographic 10 6
10 12 Lintas Media Group RSH Global, Bal Raksha Bharat (Save The Children) 8.2   3.5 5
11 11 OMD MudraMax Skechers, SNAP, Fab Alley 6.3 Lovely Professional University 1.4 7
12 10 PHD Singapore Airlines 1.2   1.2 1
13 13 Carat Maunufacturing Company 5.5 Mosons Extractions  -5.5 3
14 14 Motivator   0 Honor -11.5  
            287.6 134

 

Source:
Campaign India

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