National Geographic Network has appointed Grey Worldwide as its new creative partner for India. Taproot will still handle the account in some key Asian markets.
National Geographic Network has grown from their core channel to 7 new channels in the last year, and is looking at upping the activity levels, which created the need for an additional creative partner to come on board.
Announcing the appointment, Debarpita Banerjee, vice president, marketing, Fox International Channels said, “We are pleased to announce the appointment of Grey Worldwide as our new creative partner and look forward to working with them. We are sure that they will be able to keep pace with our growth targets and usher in innovative and refreshing brand solutions.”
Jishnu Sen, chief operating officer, Grey, said, “We are really excited to be chosen as the agency for the National Geographic Network. Its an iconic brand that gives fabulous opportunity to do superb work. Having this brand as a part of our stable huge testament to Grey. We are looking forward to terrific times and a long successful partnership.”